17.–23.01.2022 #immcologne

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Diverse moods

Colour of the year Digital Lavender: Conveying calmness and cheerfulness in 2023

The colour and textile experts at the international trend forecaster WGSN and the creators of the Coloro colour system have jointly predicted that Digital Lavender will be the colour of the year in 2023. A closer look at the shade reveals how it produces a range of moods, conveying a sense of calmness and cheerfulness at the same time. But where has this new colour trend actually come from, and why is it currently gaining popularity?

Digital Lavender of Coloro

According to the colour experts at WGSN and the creators of the Coloro colour system, Digital Lavender will be the colour of the year in 2023. (Photo: Coloro)

Why is Digital Lavender becoming an on-trend colour?

Digital Lavender is the new colour inspiration. Also known by the Coloro code 134-67-16 , the shade is popping up more and more frequently in digital media at the moment. Its growing online presence suggests that Digital Lavender will soon make the leap into the real world, where it is likely to influence home furnishing and interiors trends.

The light shade of violet expresses two sets of emotions and brings them into harmony with each other: cheerfulness and calmness. By visually communicating two very contrasting feelings, Digital Lavender appeals to both design experts and consumers. In this way, the cheerful yet also relaxing, almost healing shade ties in with existing on-trend colours of natural yellow and earth tones, which have an equally soothing and bright, friendly effect. Especially after the events of recent months, people are looking for a stable, positive environment , particularly in their private living spaces. This explains why Digital Lavender is developing into a popular shade.

Color Trend Earthtones by Nathan Oakley on Unsplash

Current interior design trends favour relaxing and reassuring colours that create a cosy atmosphere. (Photo: Nathan Oakley on Unsplash)

Current colour trends: reassuring shades are still in fashion

A similar range of emotions to those conveyed by the energetic and positive pale purple shade Digital Lavender is apparent in inspiring colour combinations that have already found their way into contemporary interior design. This can be seen, for example, in current bedroom trend s. Here, harmonious colour schemes paired with motif wallpapers or striking patterns on the walls have a particular charm. Our primary desire is to feel secure. In addition, we long for freedom and the beauty of a natural environment. Current on-trend looks therefore feature neutral grey and warm earth tones like ochre yellow or sandy beige, combined with furniture made of natural materials.. Bright splashes of colour draw the eye and give a room a lively atmosphere.

Digital Lavender presents itself in a similar way: diverse yet gentle. Anyone who often works from home or spends a lot of time there is going to want harmonious surroundings. In 2023, a contemporary room could feature lilac wall paint combined with furniture made of light wood and a rug with a subtle pattern. The use of vibrant and soft hues together thereby creates a pleasant atmosphere in the home.

Digital Lavender – colour of the year 2023. (Video: Coloro + WGSN)

How Digital Lavender affects mood

The more time we spend in front of screens in the course of our daily lives, the stronger our need for recreation and wellness . Likewise, our appetite for nature, exercise and active pursuits is growing. Consumers are increasingly focusing on relaxing rituals and balance in their everyday lives. At the same time, mental and physical health is a top priority and must be protected.

Research indicates that looking at Digital Lavender evokes feelings of calmness and serenity. Deep violet appears extravagant and original. Pale lilac comes across as gentle and tranquil. These colour perceptions are triggered by the respective wavelengths of the different shades. Colours with longer wavelengths, such as red, have a stimulating and energising effect on our mood. Calm colours such as blue or turquoise, on the other hand, appear more balanced with short wavelengths. From the perspective of colour psychology, the emergence of Digital Lavender as a trend is thus no surprise. Due to its composition, the shade can be used in a variety of ways in any room in the house. When combined with other colours, such as with exotic green plants or rich blue fabrics, it has a positive effect on the psyche .

SoothingLaven Purple of Anastasia Shuraeva of Pexels

As a colour, lavender has a calming effect, just like freshly picked sprigs of the plant it takes its name from. (Photo: Anastasia Shuraeva from Pexels)

Digital Lavender: radiating calmness with a dash of cheerfulness

Digital Lavender is set to enhance our living spaces in 2023. Whether on furniture, as a wall paint or in carpets – the latest colour trend has many facets. It imparts a cheerful mood and at the same time creates a relaxing living atmosphere – a perfect balance for the home. The best thing is that calm colours can be combined with other shades to great effect. So you can give free reign to your creativity when it comes to choosing your interior decor.

Discover more exciting inspiration for furnishing and styling your living space in “the magazine by imm cologne”.