12.–16.01.2025 #immcologne

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Business Insights

What drives the industry? What new products are there on the market and how does one get the customers’ attention? As a retailer, purchaser or salesperson, this as well as other information is crucial to stay on course for further success at all times. That’s exactly why our regular articles especially for business customers keep you up to date.

Philip Kruse

PIM up your business

In this interview, expert Philipp Kruse explains how to manage product data correctly and the added value PIM systems can bring to your business.

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Customer experience as a catalyst for success

Just like other businesses, furniture brands need to optimise their digital touchpoints in order to stay relevant. Customer experience expert Markus Haydl shares his tips.

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Wood store interior by Markus Loke on Unsplash

Climate- and resource-friendly interior design for stores

Resource-efficient interior design for retail stores plays a key role in achieving climate neutrality. Learn about innovative concepts.

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Hand with buy and sell signs

Buy-backs as a key to long-term customer loyalty

Retailers wanting to retain customers have to be creative. Buy-back schemes offer the furniture industry a new, innovative approach.

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Smartphone with the Netflix home screen

How the Netflix Effect is impacting the interiors industry

Television series are increasingly influencing what we buy. Find out here how companies and interior designers can harness this effect.

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Individualised living room with "Type 02" sideboard by Tylko

Mass customisation allows the interior design enthusiast to become a designer

The megatrend towards individualisation has definitely caught on in the interior design sector. Made-to-order furniture is already capturing the market.

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Pop-up stores represent a new, creative sales channel for the interior design industry. (Photo: Artem Beliaikin on Pexels)

Pop-up stores: Furnishings in the flesh

Appearing out of nowhere and disappearing just as quickly, pop-up stores represent a new, creative sales channel.

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