The visitor magnet for your appearance at imm cologne.

Boost your booth. And meet your leads.

imm cologne 2024, a visitor enters the hall you are exhibiting in. On purchasing the admission ticket he stated that he is interested in your product section. His smartphone vibrates, an invitation to your stand appears on his display, including an offer that precisely matches his interests. At the push of a button his mobile phone will guide him to your stand, where you greet him with a lovely cup of coffee.

Sounds like a vision of the future? At imm cologne it is reality. Lead+Meet is the name of the technology we are using to make a totally new way of visitor guidance possible and which will bring additional, relevant visitors to your stand. How that works? Quite simply:

Visitor classification

On purchasing an admission ticket and using our trade fair app, visitors enter information such as industry, product interest or place of residence. You can then use this information to qualify the visitors you want to address with your offer.

Creation of the messages

You then formulate an appropriate message - and as soon as the visitor enters the hall your stand is in it is automatically sent to his smartphone.

Indoor navigation

If he is interested, the indoor navigation system will guide him directly or at a later point in time to your stand.

Arrival at the stand

This allows you to automatically greet many visitors at your stand, all of whom match your target group exactly and are interested in your offer - the perfect basis for lots of business.

More visitors, more relevance, more success

Lead+Meet is a technology we’re using to manage visitor flows in a totally new way – one that will drive additional, relevant visitors to your stand.

Information brochure (.pdf)

What you choose is what you get. Criteria for the classification of your visitors.

Sector and country

Classify your relevant visitors according to the industry they belong to and their geographical origin.

Visitor interests

You can use the interests stated by the visitors to filter out those who match your offer best

Location at imm cologne

Select the relevant halls you would like to address the trade fair visitors in.

More Visitors, More Relevance, More Success.

There is no more selective way of addressing potentially interested parties at imm cologne than using Lead+Meet. You can determine precisely who is addressed – and can then send your message directly to the right potential customers. These will subsequently be guided automatically to your stand.

S, M or L: They are all first-class. Your Lead+Meet packages.

S package

Dispatch of a message to up to 500 trade fair visitors
Dispatch of the message in a flexibly selectable time slot from the opening of the trade fair through to one hour before it closes – if no time slot is allocated, the message is sent progressively throughout the duration of the trade fair until all messages have been sent

499,- €

M package

Dispatch of a message to up to 1,000 trade fair visitors
Classification of the recipients of the messages according to one criterion (i.e. according to industry, purpose of visit, country of origin)
Dispatch analogue to S package

899,- €

L package

Dispatch of a message to up to 2,000 trade fair visitors
Classification of the recipients of the messages according to up to two criteria (i.e. according to industry, purpose of visit, country of origin)
Dispatch analogue to S package

1,499,- €

Trade fair, next level: Book Lead+Meet now in the Media Shop!

To the Media Shop