Hall 11.2 - Pure Galleries

Innovative platform for high-end design

Visit Pure Galleries and immerse yourself in the atmosphere of an art gallery. The pioneering exhibition format presents furnishings in a new light as the aesthetic expression of interior culture and design expertise.

Hall 11.2 will be transformed into an immense, open work of art in which leading brand manufacturers showcase their products, visions and identities in compact, minimalist spaces. Interior objects are the focus here, surrounded by a minimalist, free design.

The implementation of a gallery-inspired exhibition architecture opens up new perspectives on the furnishing objects and presentations in the individual brand rooms for trade visitors. Viewing can take place from different perspectives and the experience becomes more multi-faceted as a result.

Dick Spierenburg
Director of imm Spring Edition

Pure Galleries Vernissage

Drawing on the gallery analogy, the new exhibition format will be opened with a vernissage on the first day of the trade fair. Experience artistically staged interior design solutions in the unique atmosphere of Pure Galleries!

The Circle

In the centre of Pure Galleries, The Circle combines the Speakers’ Corner, bar and lounge area, making it the beating heart of the action at the trade fair. Take part in the Architonic Live Talks and network with established and new business partners.

Design for Decades

The exhibition "Design for Decades" presents an exclusive selection of timeless furnishing objects that stand for longevity in interior design. Experience the design classics on display in the Pure Galleries! You can find more information here.

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