Hall 11.2 - Pure Galleries
Innovative platform for high-end design

Visit Pure Galleries and immerse yourself in the atmosphere of an art gallery. The pioneering exhibition format presents furnishings in a new light as the aesthetic expression of interior culture and design expertise.
Hall 11.2 will be transformed into an immense, open work of art in which leading brand manufacturers showcase their products, visions and identities in compact, minimalist spaces. Interior objects are the focus here, surrounded by a minimalist, free design.
The implementation of a gallery-inspired exhibition architecture opens up new perspectives on the furnishing objects and presentations in the individual brand rooms for trade visitors. Viewing can take place from different perspectives and the experience becomes more multi-faceted as a result.
Dick Spierenburg
Director of imm Spring Edition