19.–23.01.2022 #immcologne

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Mr. Prof. Axel Venn | Speaker of the imm cologne 2020
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Mr. Prof. Axel Venn

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Prof. Axel Venn Colour expert

Prof. Axel Venn

As a colour expert, Axel Venn negotiates a path between the worlds of perception, effect and reality. His research into colour is focused on the decoding of messages. A large part of his work is dedicated to research-orientated, strategic trend scouting and the effects on society, economy and design. For decades, he has been guest speaker in Germany and all over the world. Axel Venn is the honorary chairperson of the Deutsches Farbenzentrum e.V. (German Centre for Colours). He has published 25 books on the topic of colour which have so far been translated into 12 languages.

Key subjects

Architecture Design Colour Interior architecture Trends Marketing