Ms. Mara Michel

Mara Michel is the owner and Managing Director of the trend agency .futurize dietrendagentur. She is also the Managing Director of the VDMD (the largest German network for fashion, textiles and interior design), the Vice President of the DT (the umbrella association for German designers) and a member of the Speakers’ Council of the KR (German Cultural Council Berlin).

Mara Michel also produces concepts for collection structures and presentations that are individually tailored to specific target and style groups for industry partners in all lifestyle segments and supports every stage in their development, right through to the catalogue for end customers. She writes articles and gives talks for industrial companies, at trade fairs and for trade journals on long-term lifestyle trends, consumer behaviour and user types.