16.–21.01.2023 #immcologne

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Business Insights

What drives the industry? What new products are there on the market and how does one get the customers’ attention? As a retailer, purchaser or salesperson, this as well as other information is crucial to stay on course for further success at all times. That’s exactly why our regular articles especially for business customers keep you up to date.

Hand with buy and sell signs

Buy-backs as a key to long-term customer loyalty

Retailers wanting to retain customers have to be creative. Buy-back schemes offer the furniture industry a new, innovative approach.

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Smartphone with the Netflix home screen

How the Netflix Effect is impacting the interiors industry

Television series are increasingly influencing what we buy. Find out here how companies and interior designers can harness this effect.

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Individualised living room with "Type 02" sideboard by Tylko

Mass customisation allows the interior design enthusiast to become a designer

The megatrend towards individualisation has definitely caught on in the interior design sector. Made-to-order furniture is already capturing the market.

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Pop-up stores represent a new, creative sales channel for the interior design industry. (Photo: Artem Beliaikin on Pexels)

Pop-up stores: Furnishings in the flesh

Appearing out of nowhere and disappearing just as quickly, pop-up stores represent a new, creative sales channel.

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Online retailing is booming, and the furnishing industry is no exception. (Photo: Igor Miske on Unsplash)

Selling furniture online: the keys to success

Online retailing is quickly gaining ground, and the furnishing industry is no exception. High time to get ready for e-commerce.

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Woman with laptop

Interior design: the best online shops

Something to suit any taste in interior design and any budget

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Click and Collect Package by Yu Hosoi on Unsplash

Click and collect and the future of omnichannel

Digital touchpoints plus loyal local customers: How the furniture trade benefits from click and collect.

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Mobile phone with the Visual Search App alike from OTTO.

Visual search tools: The future of furniture retail?

Will typing online search terms soon be a thing of the past? We spoke to an expert.

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interzum awards 2021: Sustainable winners

interzum awards 2021: Sustainable winners

Innovative and sustainable ideas – the winners of the interzum awards 2021 give a clear insight into the future of the furniture industry.

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