19.–23.01.2022 #immcologne

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Business Insights

What drives the industry? What new products are there on the market and how does one get the customers’ attention? As a retailer, purchaser or salesperson, this as well as other information is crucial to stay on course for further success at all times. That’s exactly why our regular articles especially for business customers keep you up to date.

Gregor Arentz: Furniture retail on Amazon – an interview with an expert

Furniture retail on Amazon – an interview with an expert

Can furniture sales work on the biggest online retail platform? We spoke with an Amazon expert.

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digital showroom

Digital showrooms are conquering the interior design industry

From interactive apps to virtual shopping experiences, the furniture market is experiencing a tremendous boost in innovation thanks to virtual reality.

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Augmented reality

Augmented reality: furnishing the apartment virtually

Experience furniture in one's own home before making a purchase – augmented reality makes it possible.

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Andre Müller von OTTO

Online furniture retail – interview with André Müller

The Director of Home & Living at OTTO talks to us about successfully selling furniture via the Internet and an industry in a state of flux.

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Trendscouting 2.0: How to find the trends of tomorrow today

With increasingly virtual trade fairs, the search for new trends is also changing. What do you need to know about trend scouting in a digital world?

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Trade fair stand concept

How to design your trade fair stand safely and attractively

2021 we start with a new trade fair concept. In this way, you can equip your trade fair stand for a safe cooperation despite Corona.

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Desk Porto of furniture star-tup Pickawood

New furniture trends: These start-ups point the way

Young people increasingly buy their furniture from startups. Because they know the needs of this target group - and create the furniture trends of tomorrow.

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Video advice as distribution channel of the future?

The furniture industry is increasingly focusing on digitalization. Customer consulting via video chat offers a wide range of advantages.

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