20.–23.01.2021 #immcologne

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Business Insights

What drives the industry? What new products are there on the market and how does one get the customers’ attention? As a retailer, purchaser or salesperson, this as well as other information is crucial to stay on course for further success at all times. That’s exactly why our regular articles especially for business customers keep you up to date.

Trade fair stand concept

How to design your trade fair stand safely and attractively

2021 we start with a new trade fair concept. In this way, you can equip your trade fair stand for a safe cooperation despite Corona.

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Sofa Indivi by BoConcept

Japandi is the perfect mix of two styles

This is what you get when Scandinavian design meets Japanese minimalism.

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Desk Porto of furniture star-tup Pickawood

New furniture trends: These start-ups point the way

Young people increasingly buy their furniture from startups. Because they know the needs of this target group - and create the furniture trends of tomorrow.

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Sustainable companies in the furniture industry

Sustainable furniture: into the future with quality seals

Sustainability labels can help to strengthen the furniture industry and have long been important decision-making criteria for customers.

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Video advice as distribution channel of the future?

The furniture industry is increasingly focusing on digitalization. Customer consulting via video chat offers a wide range of advantages.

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