17.–23.01.2022 #immcologne

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Business Insights

What drives the industry? What new products are there on the market and how does one get the customers’ attention? As a retailer, purchaser or salesperson, this as well as other information is crucial to stay on course for further success at all times. That’s exactly why our regular articles especially for business customers keep you up to date.

interzum awards 2021: Sustainable winners

interzum awards 2021: Sustainable winners

Innovative and sustainable ideas – the winners of the interzum awards 2021 give a clear insight into the future of the furniture industry.

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DIY furniture outline Ivan Samkov

Do-it-yourself: The market for uniqueness keeps on growing

Do-it-yourself has been a trend for decades – and it’s becoming an increasingly popular business model. We take a look at the creativity of the interior design sector.

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How home staging inspires emotions

How home staging inspires emotions

Home staging turns vacant properties into welcoming havens. After all, gut feelings play a big role in house purchases.

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The circular economy: opportunities for furniture retailers

The circular economy: opportunities for furniture retailers

From second-hand to rented furniture, the principles of the circular economy are gaining traction in the furniture trade. These retailers show how it is done.

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design podcast

Inspiring design podcasts with and for experts

On design podcasts, experts discuss exciting issues in design and interiors. The following podcasts are special treats for your earbuds.

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Gregor Arentz: Furniture retail on Amazon – an interview with an expert

Furniture retail on Amazon – an interview with an expert

Can furniture sales work on the biggest online retail platform? We spoke with an Amazon expert.

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digital showroom

Digital showrooms are conquering the interior design industry

From interactive apps to virtual shopping experiences, the furniture market is experiencing a tremendous boost in innovation thanks to virtual reality.

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Augmented reality

Augmented reality: furnishing the apartment virtually

Experience furniture in one's own home before making a purchase – augmented reality makes it possible.

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