17.–23.01.2022 #immcologne

EN Icon Pfeil Icon Pfeil
EN Element 13300 Element 12300 DE

Business Insights

What drives the industry? What new products are there on the market and how does one get the customers’ attention? As a retailer, purchaser or salesperson, this as well as other information is crucial to stay on course for further success at all times. That’s exactly why our regular articles especially for business customers keep you up to date.

How home staging inspires emotions

How home staging inspires emotions

Home staging turns vacant properties into welcoming havens. After all, gut feelings play a big role in house purchases.

Read now
The circular economy: opportunities for furniture retailers

The circular economy: opportunities for furniture retailers

From second-hand to rented furniture, the principles of the circular economy are gaining traction in the furniture trade. These retailers show how it is done.

Read now
design podcast

Inspiring design podcasts with and for experts

On design podcasts, experts discuss exciting issues in design and interiors. The following podcasts are special treats for your earbuds.

Read now
Gregor Arentz: Furniture retail on Amazon – an interview with an expert

Furniture retail on Amazon – an interview with an expert

Can furniture sales work on the biggest online retail platform? We spoke with an Amazon expert.

Read now
digital showroom

Digital showrooms are conquering the interior design industry

From interactive apps to virtual shopping experiences, the furniture market is experiencing a tremendous boost in innovation thanks to virtual reality.

Read now
Augmented reality

Augmented reality: furnishing the apartment virtually

Experience furniture in one's own home before making a purchase – augmented reality makes it possible.

Read now
Andre Müller von OTTO

Online furniture retail – interview with André Müller

The Director of Home & Living at OTTO talks to us about successfully selling furniture via the Internet and an industry in a state of flux.

Read now

Trendscouting 2.0: How to find the trends of tomorrow today

With increasingly virtual trade fairs, the search for new trends is also changing. What do you need to know about trend scouting in a digital world?

Read now