E-commerce is essential, but not a guarantee of success: furniture retailers and manufacturers in the low- and mid-price segment need to combine social commerce, D2C, marketplaces and bricks-and-mortar retail in a smart...
From Aldi to Ryanair – in other sectors, discounters have mastered what the interiors world is still exploring: how cheeky marketing and a dose of self-irony can turn affordability into a cult. Can the same work for...
From Japandi to New Chinese Style: Asian aesthetics are inspiring homes worldwide. Our look East highlights the materials and designs gaining importance in furniture retail—and why diversity is becoming a strength.
What comes after statement pieces and sustainability? The furniture world is realigning itself. If you want to be successful in purchasing, you should focus on three key aspects: Price, function, and design. Which trends...
imm cologne is being reimagined – more international, more focused, more relevant. And now it has a new central theme, too: “World of Interiors”. In the very first interview for the new imm online magazine, Bernd Sanden,...
One of the megatrends that has dominated the last decade is known as urban jungle. Igor Josifovic-Kemper joins us to explain why bringing plants into our homes has become so popular.
