12.–16.01.2025 #immcologne

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Pure Talents Contest in brief

The anniversary event in 2024 starts with many innovations:

Koelnmesse has successfully promoted the world of design for 19 years – now it’s time to take the Pure Talents Contest in a new direction. In order to steer the design competition into the future and address the challenges that lie ahead, it’s important that we adapt the concept and send out a strong sign that change is here – and that imm cologne in January 2024 is changing too.

Koelnmesse’s Pure Talents Contest celebrates outstanding design and promotes talented creatives who are shaping the future. The aim of the competition is to find promising designers who will have a lasting impact on global issues and the interior design industry.

Three themes have been chosen

Lifestyle and home living in cities with limited space
Lifestyle and home living in a circular society
Lifestyle and home living as a statement/message/concept

One winner for each of the themes will be selected by the jury and will receive prize money of Euro 1,000.

Objects and Spaces

The competition will be divided into objects (products) and spaces (interior design concepts).

Objects: products should be recent and may not be in series production.
Spaces: interior design concepts that bring the chosen theme to life and depict visions of future living.
The categories will be given equal consideration by the jury.

Who can participate?

The competition is open to students and professionals from all around the world from the fields of product design, interior design, industrial design, scenography, architecture, interior architecture or related disciplines, who are still in education/training or have been working in their field for up to five years.

Entrants will be required to submit a short CV to confirm their eligibility.

Dates at a glance

Registration start: 7 months before start of the fair
Registration deadline: mid-October
1st Jury meeting: end of October
Announcement of nominees: mid-November
2nd jury meeting: day before the start of the fair
Award ceremony: first day of the fair

Information for university lecturers

Are you a university lecturer or professor teaching in the fields of product design, interior design, industrial design, scenography, architecture, interior architecture or a related subject? Then tell your students and alumni about the Pure Talents Contest 2024 and encourage them to take part!

This design competition gives aspiring creative talent the unique opportunity to present their prototypes at Germany’s largest Interior Business Event. Many of these prototypes have found their way into the collections of famous manufacturers. As one of the world’s most prestigious competitions, it offers design talent a unique springboard into the interior design industry, giving them the opportunity to establish valuable contacts and business relationships.

The evaluation criteria

The Circular Design Rules will play an important role in how the entries are evaluated. The submissions will be judged primarily according to the following criteria:

  • Overall concept
  • Independent nature of the design/originality
  • Quality of the concept and vision
  • Functionality/quality in use
  • Quality of the design and its presentation
  • The submission’s sustainability and circularity potential, for example in terms of:
  • Materials (renewable or recycled materials, reusable or degradable materials, minimal materials)
  • Components (separability, modularity, reuse of existing components)
  • Systems (product-service systems, design concepts, services supporting the whole life cycle)