The need for flexibility
Millennials (also known as Generation Y) prefer an interior design style characterised predominantly by flexibility and practicality, and less by expensive furniture pieces. This is clearly evident in the results of the 2023 - The Report study by Foresight Factory: at 68%, they represent the generation that worries most about its finances. This affects choices when it comes to the home itself, but also pieces of furniture, which need to offer as much as possible, while taking up as little space as possible – and, of course, being aesthetically pleasing and durable.
To make use of the available living space as effectively as possible, Generation Y is keen to take advantage of modular furniture systems that can be customised and rearranged in a few quick steps. Another benefit of this is that it creates scope for creativity – an aspect that appeals to millennials. A bookshelf can quickly become a room divider, for example, or a sofa can be turned into an armchair.
Modular furniture looks smart and cleverly creates different living areas. (Photo: Patrick Perkins, unsplash and Mikhail Niov, pexels)
Room for sustainability
Budgets may be tighter overall, but millennials aren’t losing their taste for environmentally friendly investments. Furniture made from sustainable resources is in demand, while plastic plants are being rejected in favour of their natural counterparts. Where the opportunity arises, pieces of second-hand furniture – such as a dining table handed down from parents – are a popular choice. And digital natives won’t shy away from DIY projects – after all, pallets can quickly be turned into a cosy corner seat.
Practical steps like these ensure an individual and inviting look that is perfectly in keeping with the millennial style!
Sustainable and organic – millennials are increasingly concerned about protecting the environment when it comes to choosing furniture. (Photo: Huy Phan, pexels, and Teona Swift, Pexels)
Clashing styles, cleverly staged
Those who aspire to an autarkic lifestyle will probably want to make themselves independent of the currently vulnerable energy market first of all. This is something construction companies will need to take into greater consideration in the future. Alternative energy sources have been popular for a while, but the autarkic living trend has given them a new boost. Photovoltaics, wind power, geothermal energy – we can expect to see many great advances in the field of power generation in coming years. Already today, the first companies are exploring how to connect solar batteries to a solar-powered biomass power plant. And that’s just one example on the path to energy independence.
Clashing styles can often be found in Gen Y households, but with a few skilful tweaks they blend in cleverly with the rest of the decor. (Photos: Ksenia Chernaya, Pexels, and Charlotte May, Pexels)
Smart home solutions as a practical investment
When it comes to technology, digital natives are willing to put their hands even deeper into their pockets. As the first generation to have grown up with a mobile phone, on the whole they value smart home devices. The Smart Home Study 2022 by trade association Bitkom concluded that the use of networked lighting in particular is highly popular among this demographic. Controlled by an app, it can show individual rooms in various different lights – both literally and figuratively. It’s flexible, inspiring and attractive – which is exactly what millennials like.
But the main aspect of the concept that appeals to them is the savings it offers in terms of money and energy. Smart home households save around 15 per cent on energy and heating costs!
Take the opportunity to showcase your latest products to millennials and discover more current trends at imm cologne Spring Edition 2023. Register now as an exhibitor .
Smart home solutions are efficient and save energy – so it’s no surprise that they particularly appeal to tech-savvy millennials. (Photos: Yan Krukau, Pexels, and cloudlynx, pixabay)