It takes more than talent and passion to drive a brand, in fact you don’t need a lot of talent OR passion when you first get started… You need to know how to tell your unique story. Talent and passion grow over time, but your story must come first. To survive in an incredibly competitive market where everyone can become someone overnight (especially online), you need to develop a unique point-of-view that sets you apart from the competition. You also need to know how to best share your story to make a positive, lasting impression. How can your story connect your potential audience to you or your products? What’s your story anyway? Why bother telling it? If you don’t think you have a story, or if you think telling it won’t impact your business, I’ll convince you otherwise with 8 truths about storytelling that you simply must know now.