A gallery for design icons, creative concepts and the most important interior trends – this is Pure Editions. For brands, labels and designers, it serves as the ideal stage for presenting clear statements and signature design objects. Interior design artists create inspiring brand worlds that turn Pure Editions into a forum for a thought-provoking debate about progressive design.
Visionary interior design ideas
Innovative interior design and product concepts with special-edition character
Pure Editions is the dynamic, compact format for on-trend premium brands with visionary furniture and interior design concepts. It gives the conceptual presentation of innovative designs, collections, materials and applications centre stage. The atmospheric gallery feel and the open trade fair architecture offer international exhibitors an extraordinary platform with tremendous creative scope – a forum for design showcases that make a statement.
The format for design labels with highlight products
The open stand architecture makes Pure Editions unique worldwide. All the exhibitors appear on an equal footing, creating a community effect that is one of a kind. Each trade fair stand has an individual design, created by the brands and designers, yet a shared creative concept can be found in all of them thanks to their visual openness. The Pure Editions interior world is imm cologne’s inspiring destination for trend scouting.
imm cologne marks the start of the new interior design year for leading design labels – and provides the industry’s avant-garde with the ideal gathering place to present their innovative collections. A tremendous range of design languages, interior design elements and concepts meet in the dynamic setting of Pure Editions. An entirely unique and inspiring diversity of product ranges awaits visitors.
Design-led brands from across the world leverage imm cologne’s broad range of target groups. The format’s combination of business discussions and a comprehensive yet compact trend overview at the start of the interior design year produces a win-win for exhibitors and visitors.