Zuzanna Skalska started her career in 1998 at Philips Design and for years she continued to contribute to design and development multinational or global projects. Then for almost 15 years she was engaged in Design Management & Trends department at a leading Dutch design consultancy. Since 2014 she has been a founding partner of 360Inspiration, working for clients from various industries, including many blue chips and market leaders. Zuzanna's core expertise areas include Up-Front Innovation and Strategic Futures Thinking. Her research and consulting activities focus on analysing cross fertilisation between various crucial industries. With over 20 years of experience, Zuzanna skillfully translates her knowledge into actionable innovative programs, using many of her own, self-developed tools. Simultaneously she has been heavily engaged in design education projects and numerous innovation events. She has been a keynote speaker at many recognized business conferences and economic summits.