Ralf Daab has been active on the art book market for 25 years. He began his career as sales manager for Taschen in the USA. He was later managing director of Könemann Inc. in New York before returning to Germany and developing a new book programme and establishing a global sales network for teNeues. Having gained this experience, he set up his own label, daab, and has published more than 200 books on architecture, design, art and fashion. With the launch of HIGH ON..., Ralf Daab has founded a new label for concept books.