Photo: Studio Truly Truly
Every year, the imm cologne presents a different, very personal vision of contemporary living, created by hot young designers and design teams from around the world. Over an area of around 180 m², “Das Haus – Interiors on Stage” is constructed and fully furnished in accordance with the plans of the respective nominated designer. In January 2019, Studio Truly Truly will turn “Das Haus” into an experiment in living itself.
“We’re delighted to blaze a trail for inquisitive design with our version of ‘Das Haus’. We see the project as an opportunity to question some of the typical ways our living environments operates and to work up alternatives. The space that we’re developing for 'Das Haus' will be unfamiliar yet inviting at the same time – in a balance between abstraction and warmth,” Truly Truly promise.
The name says it all
With the appearance of Truly Truly in Cologne, the spotlight turns to a studio that is still very new on the scene and whose origins cannot be clearly defined, either in terms of nationality or discipline. Kate and Joel Booy – both born in 1981 – are a couple from Brisbane, Australia, who met when studying graphic design at Queensland College of Art, Griffith University. In 2010, after a few years working and teaching, they moved to Europe where, following Joel’s degree in product design at the prestigious Design Academy Eindhoven in the Netherlands. They founded their studio Truly Truly in 2014, located in the heart of an industrial area around the port of Rotterdam. The name says it all. It is supposed to serve as a reminder to do things properly, honestly and skilfully, and not to lose your own way.
Since then, they have distinguished themselves not only in their work for institutions such as the Nationaal Glasmuseum in Leerdam and the TextielMuseum in Tilburg, but also through a series of exceptional products for brands like Tacchini Italia, Dexter, IKEA and Rakumba. Working at the interface between the worlds of industry and art, they design products and objects for interiors, lighting, textiles and spaces.
“With Studio Truly Truly, we have secured representatives of the younger design generation who are just as multicultural as they are interdisciplinary,” comments Dick Spierenburg, Creative Director of imm cologne. “I’m afraid they’re going to turn 'Das Haus' on its head! But that’s exactly what we want: to always open new perspectives on living options.”