The Pure Talents Contest 2021 is now open for entries – and it will be a very special design contest that reflects the accelerated evolution of a digital future.
The organisers of imm cologne firmly believe in the creative potential of emerging talent and are therefore ensuring continuity in their support for up-and-coming designers by launching the 18th edition of the Pure Talents Contest. The competition offers young designers more opportunities to win than ever before with the inclusion of a dedicated LivingKitchen Selection to mark the biannual kitchen event and the second awarding of the Audience Prize. To ensure that all the entrants are granted equal opportunities in the current coronavirus outbreak, more stages in the competition will be hosted on digital channels than in previous years.
The Pure Talents Contest special exhibition at imm cologne is the place to find them – original furniture concepts and ideas for more sustainable products that the interior design industry looks to for inspiration, but also unusual designs for everyday objects that prompt visitors to reflect on their daily routines. The next generation of designers will present prototypes that offer something visually and functionally new and showcase them to the interior design scene. The Pure Talents Contest sees tables reinvented, furniture designed for ease of transport, and lamps created from paper – beautiful, intelligent and experimental objects for our homes and lives.
Pure Talents Contest: a constant in the promotion of young talent
The design contest is one of the most prestigious competitions for young creative talent in the world. Photo: Constantin Meyer, Koelnmesse
Despite all of the current challenges, the imm cologne is hosting the popular contest for up-and-coming designers once again in 2021. The design contest is one of the most prestigious competitions for young creative talent in the world. Over the past seventeen years, a total of 476 products by 526 designers from all over the world have been presented as part of the contest exhibition. Many of these products have found their way into the collections of well-known manufacturers. Design students from all over the world and design graduates from any country who received their degree no more than three years ago can now enter the Pure Talents Contest 2021 – the deadline for entries is 17 September 2020.
“Students and young freelancers are the first to be hit by the emerging economic downturn,” explains Claire Steinbrück, Director imm cologne. „But paradoxically, they are the last to be considered when it comes to providing assistance. In my view, if we are able to host a trade fair during a pandemic, we must also remain committed to our measures to support young designers, having positioned ourselves as their trusted partner for so many years. This is something we won’t give up on so easily.“
Special exhibitions with a dedicated LivingKitchen Selection
To mark LivingKitchen, the leading kitchen event co-located with imm cologne every two years, the Pure Talents Contest 2021 will once again include a LivingKitchen Selection. Photo: Constantin Meyer, Koelnmesse
The organisers are once again looking for ideas for tomorrow’s homes and kitchens. The jury, each year formed of different representatives from the international design scene, the trade press, institutions and manufacturers, will assess the entries and nominate the 20 best designs from six categories: Furniture, Home Accessories, Lighting, Floor Coverings, Wallpapers & Textiles, and Smart Home. To mark LivingKitchen, the leading kitchen event co-located with imm cologne every two years, the Pure Talents Contest 2021 will once again include a LivingKitchen Selection with submissions for three categories: Kitchen Concepts, Concepts for Electrical Appliances, and Kitchen Accessories & Kitchen Utensils. The nominated product designs will be presented as prototypes to a wide audience of trade visitors and the international press at two special exhibitions at the imm cologne and at LivingKitchen. The jury will choose the four best designs from the exhibited products on the first day of the trade fair. The Audience Prize, which debuted successfully last year, will also be awarded again: The public will vote on the social media platform Instagram.
A competition under unusual circumstances
In order to maintain equal opportunities for all participants, the presentation of the nominees will be exclusively via digital media. Photo: Constantin Meyer, Koelnmesse
The coronavirus pandemic poses new challenges for the Pure Talents Contest as well. These are challenges that the organisers are happy to face with the assistance of all those involved in the competition as an opportunity for the trade fair to give the creative economy its full backing in making a fresh start. Given the challenging conditions under which the current competition will be held, ensuring a strong international dimension is a particular concern for the organisers. As they are striving to ensure equal opportunities for all contestants and they currently have to assume that travel will be subject to different restrictions in different regions of the world, the registration process will be digital, and the presentation of the nominees to the jury and at the event will also take place exclusively via digital media. The Pure Talents Contest 2021 therefore reflects the accelerated evolution of a digital future.
Entering the contest and appearing in the Pure Talents Contest special exhibition for those nominated is free of charge for the designers. Those interested in entering can find all the information on the contest and the conditions of participation, as well as information on previous contestants and their submissions at: www.imm-cologne.com/puretalentscontest