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The Pure interior world at imm cologne 2020: discover interior ideas

As part of imm cologne 2020, there is plenty of new things for design decision-makers in the furnishing industry to discover in the Pure interior world. The field of exhibitors in this design-oriented segment consistently refreshes itself – this time with a ratio of around 17%. These not only include exhibitors returning to imm cologne after a break, but also a remarkable number of new brands who are celebrating their Cologne premieres in 2020. Welcome!

Manufacturers of furniture and related furnishing ranges have been presenting their new products, trends, colours and materials at the Interior Business Event in Cologne for more than 70 years. imm cologne is proud of the tradition of many brand-name companies whose innovation processes are oriented around the annual rhythm of the trade show. As a result, Cologne has been the birthplace of numerous global furnishing trends. The “trend motor” for the interior design world sets the rhythm for the product presentations in the Pure interior world, where developments appear in a particularly pronounced way and can be read almost like a design catalogue.

imm cologne puts the focus on inspiration

Thanks to its variety of international design labels, Pure offers a unique experience in a compact area: visitors can stroll between densely staged brand worlds in Pure Atmospheres, over to the design statements presented as in a gallery in Pure Editions, and then marvel at the experimental concepts of young designers in the Pure Campus and in the Pure Talents Contest exhibition. Between them, there emerges a unique dynamic, and the thematic connections not only form patterns in terms of content, they also incorporate new approaches. As a result, the visit becomes a voyage of discovery with plenty of inspirational moments. New furnishing ideas await on every corner, complemented by curated exhibitions and elegant lounges with appealing gastronomic offerings.

Balance between continuity and change

imm cologne presents a logical clustering of the furnishing market according to thematic focus areas. Restructurings such as the development, currently underway, of two focus areas – the Pure interior world located in the south and the Home interior world in the north – follow market developments and provide visitors with an aid to orientation. imm cologne visitors appreciate continuity and love the familiar layout of the Cologne trade fair grounds. In the Pure interior world, Ligne Roset, Rolf Benz and Team 7 are located on the upper floor of Hall 11 as in previous years, while a number of Italian brands can be found on the second hall level in Hall 11, and Vitra and Andersen Furniture are in Halls 3.2 and 2.2.

Motion and change in the list of exhibitors

The leading design labels use imm cologne right at the start of every year to present their new design collections. Once again at imm cologne 2020, there will be a number of newcomers in the Pure interior world: around 17 per cent of the Pure exhibitors are celebrating their Cologne premiere or are back after a break. “The design product business is currently in motion. A number of design labels are shifting their activities from private spaces to the contract sector. Conversely, free spaces are opening up in the market for creative new brands offering design products for private individuals. We find this development very exciting and are looking forward to the trade show – not least because it means there is a new diversity for imm cologne 2020 visitors to discover,” explains Matthias Pollmann, Vice President Trade Fair Management at Koelnmesse GmbH. All the exhibitors in the Pure interior world share a love of design, and all the products presented there are surely created with a designer’s input.

A new diversity: Punt, Woodnates, nanimarquina, Eva Solo and FDB Møbler await to be discovered.

Punt, Möller Design, Montana Furniture, Extremis, Secto Design, Joli, Aguti, Le Klingt, Sicis, Eva Solo, Bolia, Lind, Munk Collective, Aromas Del Campo, Norr 11, Castro Lighting, Jardinico, Gemla, Störiko, Magis, Muubs, Adeo Design, FDB Møbler and Solpuri are just a few of the new design brands that await to be discovered at imm cologne 2020. “We are proud of the large number of newcomers, but we are also delighted to welcome back quite a few returnees. imm cologne is without doubt the business hub for the design industry in northern Europe, which has its most important location in Germany. In recent years we have refused to rest on the laurels of our success with innovative formats such as Pure Editions and Pure Atmospheres, and have instead always invested in new event formats. We are aiming to continuously improve the quality of the visit and further intensify the visitor’s experience of discovering trends,” says Pollmann.

Promoting young design talent– experiencing new perspectives

In Cologne, the stars of the design scene come and go in a continuous stream between the many events, trade show stands and presentations on The Stage. In 2020, Jeannette Altherr, Karl Johan Bertilsson, Giulio Cappellini, Michael Hilgers, Philippe Malouin, and Therese and Regina Virserius will all be guests on The Stage. In comparison, young designers approach the work of developing furnishings with a more carefree attitude, still enjoying freedom from the constraints of the market and series production. This freshness represents the particular attraction of the Pure Talents Contest exhibition, where the nominated entries in imm cologne’s annual competition for emerging designers are presented by the creatives themselves. imm cologne boasts a long tradition of supporting young talent: the Pure Talents Contest is now in its 17th edition, and once again this year, 20 students and graduates of international design universities will be presenting their work (Passage 2 | 3).

One of the innovations at imm cologne 2020 is the Pure Campus, the newly conceived format for design universities (Hall 3.1). International universities present themselves at imm cologne to an expert audience, potential customers from the furnishing industry, and promote the study of the creative professions at their institutions. An integrated forum functions as a mouthpiece of and for young designers. This is a platform upon which the design universities can present themselves, and lectures and talks covering all aspects of design can reach an interested audience. An additional workshop space area promotes exchange between young creatives, and makes the visit to the Pure Campus a stimulating study day.

Koelnmesse – Global Competence in Furniture, Interiors and Design: Koelnmesse is the world’s top trade fair organiser for the areas of furnishing, living and lifestyle. At the trade fair hub of Cologne, the leading international fair imm cologne as well as the trade fair formats of LivingKitchen, ORGATEC, spoga+gafa, interzum and Kind + Jugend rank among the internationally renowned and established industry meeting places. These fairs comprehensively represent the upholstered and case furniture segment, the kitchen industry, the office furniture sector and outdoor living as well as the innovations of the furniture supply industry. Over the last few years, Koelnmesse has specifically added international fairs in the most important fast-expanding markets to its portfolio. These include idd Shanghai, interzum bogotá in Bogotá, interzum guangzhou in Guangzhou and Pueri Expo in Sao Paulo. With ambista, the online portal for the interiors business, Koelnmesse offers direct access to products, contacts, expertise and events relevant to the industry all year round.

Further information is available at: www.global-competence.net/interiors/
Further information about ambista: www.ambista.com/

Note for editorial offices:
imm cologne press information as well as photos are available on the Internet at www.imm-cologne.com in the section "News". 
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Markus Majerus
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Koelnmesse GmbH
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50679 Cologne
Tel +49 221 821-2627
Fax +49 221 821-3544
E-Mail: m.majerus@koelnmesse.de

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