First furniture trade fair after coronavirus pandemic
How can we get things moving again under Covid-19 conditions? This is the question that the entire furniture industry is asking. That’s why the team around Vice President Trade Fair Management Matthias Pollmann and Director Claire Steinbrück are working on an imm cologne that is supposed to give the entire industry a successful restart.
Safety and hygiene at imm cologne 2021 with B-SAFE 4business
‘We want to create a feeling of optimism that unleashes a desire for new things in the entire industry and especially in trade,’ explains Oliver Frese, Chief Operating Officer of Koelnmesse. ‘In these exceptional times, we want to help the interior industry bring its new products to life. We’re positive that hardly another market is as strong, with such a high potential for recovery, as the German one. This is why it’s paramount that we stick together as an industry and as a trade fair and begin making mutual plans for a restart.’
Matthias Pollmann, Vice President Trade Fair Management, adds: ‘In January 2021, we will be the first furniture trade show to take place that offers companies the opportunity to make personal contacts, something that we have all missed for a long time now – and to provide many new innovative approaches, even under these exceptional conditions. Our aim is to network people, ideas and paths to mutual success in order to facilitate a successful restart of the industry.’
Maximum level of safety with #B-SAFE4business
The #B-SAFE4business safety concept makes sure that a visit to imm cologne 2021 is a relaxed one.
The beating heart of the trade fair is personal contact. To make this networking as safe and successful as possible, Koelnmesse has developed a series of measures in the form of #BSAFE4business. These fit together seamlessly and coordinate personal contact at the trade fair. The aim is to create professional safety of the highest level and an atmosphere where business can grow.
Koelnmesse has summarised its measures for reliable safety and hygiene under the four headings SHOW SAFE, MEET SAFE, STAY SAFE and VISIT SAFE. The following factors, amongst others, ensure that exhibitors and visitors can decide to take part without worry:
- With 280,000 m2 of gross exhibition space, imm cologne offers enough options to safely spread a lot of participants out over an appropriate area.
- A digital management system monitors the distribution of trade fair participants and streams of visitors and regulates them accordingly.
- More generously planned stands ensure that minimum distances are observed, so that the number of visitors to a stand is not regulated as long as the minimum distances of 1.5 metres are ensured.
- Tickets are only available online.
- Then there is a full registration of all participants to guarantee that all visitors can be traced.
imm cologne 2021 will be a very special event because Covid-19 has changed a lot of things. Traditional living concepts, traditional working worlds and the way consumers previously behaved are being put to the test and will be reconsidered and newly defined. Digitisation has gathered an unbelievable amount of speed in the past weeks and months and is advancing at a pace that wasn’t believed possible before. Alongside many other areas of life and work, the developments are of course having an effect on trade fairs.
‘Even if a lot is going to be different in 2021 than we are used to, we are driven by the vision of making imm cologne 2021 an unrivalled platform for business and inspiration and will contribute to the international interior industry getting a kick-start in the new year,’ says Pollmann.