Pure Platforms in Hall 11 | imm cologne

Pure Platforms provides young companies and first-time exhibitors with the right setting for a first-class presentation in condensed form. The diversity of the product ranges in the top-class Pure context isn’t just inspiring for visitors, it’s highly attractive for exhibitors too.

Pure Platforms brings the many and varied product ranges associated with interior design together. Here in Hall 11, interested trade visitors will find progressive furniture manufacturers side by side with home accessories, lighting, colours and related product ranges for interior decoration – all concentrated in a compact space with an open, coordinated exhibition architecture. With its ready-made presentation spaces plus marketing and business packages, Pure Platforms is deliberately designed to give interested newcomers and startups an easy way to appear on the international stage of imm cologne. Background: the Pure segment is highly popular with decision-makers from the industry (buyers, independent dealers etc.), interior professionals and journalists who want to source new interior design ideas.

Pure Platforms are ready-made, 20.25 m² presentation spaces, arranged on islands with a maximum of three units. Open spaces defined by slender black metal structures convey the brand’s design quality while leaving sufficient scope for its own visual identity and the presentation of its trade fair launches. Each combined unit is equipped with lighting, electrical connections, storage space integrated into the walls and flooring. An extensive business and marketing package provides effective support for a successful appearance at imm cologne. The all-inclusive price turns a trade fair appearance into a business event at a predictable cost.

The open stand format doesn’t just ensure that the product presentation is visible from at least two sides – the open design also makes it easier to make contact with visitors to the trade fair. There’s no easier way for an exhibitor to come into contact with potential customers. Pure Platforms generates leads in passing.

Pure is the imm cologne’s format for design quality and generates a great deal of attention in the international professional community – especially with the densely atmospheric lifestyle scenarios that invite visitors to immerse themselves in the experience waiting for them in Hall 11 ( Pure Atmospheres ). On all three levels of Hall 11, Platforms exhibitors will find scope for an impressive brand presentation in a compact space. And the top-class context of Hall 11 delivers another benefit for Pure Platforms exhibitors: numerous event formats at imm cologne (varies depending on hall level) are located in the immediate vicinity of the Pure Platforms islands.

Pure Platforms opens the door to the interior world of Pure and is the perfect platform for innovative interiors ideas.