19.–23.01.2022 #immcologne

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Pure Editions | imm cologne

Pure Editions presents innovative interior designs and product concepts with special-edition character.

Pure Editions is the dynamic, compact format for visionary furniture and interior design concepts. The open, individually designed trade fair architecture is set against the dark backdrop of the halls, lending the segment and its product concepts and interior designs by the international exhibitors of Pure Editions a theatrical ambiance: a venue for staging designs that make a statement.

Pure Editions, imm cologne | Magis

Pure Editions, imm cologne | Magis

Visionary furniture and interior design concepts

Pure Editions is the imm cologne’s platform for creative brands with visionary products and product concepts, which are openly displayed in close proximity to one another. As the second format within the interior world Pure, Pure Editions is based on conceptual presentations in which visionary design and ambitious brands are seen as equal actors in the design process.

Walk-in living environments

Visitors will experience Pure Editions like a gallery for the design icons and creative concepts of our time. It is a showcase for creative statements by designers and brands and serves as a podium not just for labels who aim to set benchmarks with their furniture, lighting, classics and original design objects, but for developers of innovative materials and new applications as well. Pure Editions offers an exclusive setting for the discourse on progressive design.

Innovative trade fair format: unique in the world

Open-plan stand architecture: the joint idea and equal footing of the exhibitors’ presentations create a prestigious community effect. The booths are individually designed with an open look and accessible from at least three sides. If an aisle-side wall is required, no more than 25% of its area can be solid. The parameters defined by Creative Director Dick Spierenburg add up to an architecture that gives visitors unobstructed views into the interior design world of the respective exhibitor. When it comes to trend research at imm cologne, there’s nothing standing in the way!

Inspiring diversity of product ranges

The leading design labels use imm cologne right at the start of every year to present their new design collections. Once again, imm cologne 2020 welcomed a number of newcomers to the Pure interior world: around 17% of the Pure exhibitors (click here for Exhibitor Search) had returned after a break or were celebrating their imm cologne premiere. Pure Editions is a dynamic interior world and the No. 1 address for on-trend design labels wanting to make a successful appearance at imm cologne.

Pure Editions is the trade fair innovation in the world of interiors shows. Design-oriented brands from around the globe take advantage of the diverse target groups found at imm cologne. The combination of concrete order placement and a comprehensive yet compact trend overview for the coming year creates a win-win situation for exhibitors and visitors alike.

Pure Platforms – coordinated exhibition architecture for young brands – is now in Hall 11

imm cologne | Vitra
 imm cologne | Richard Lampert
imm cologne | nanimarquina
imm cologne | Thonet
imm cologne | Northern
imm cologne | Pulpo, Zanat

Pure Editions shows walk-in living environments: imm cologne | Vitra

Pure Editions shows on-trend premium brands: imm cologne | Richard Lampert

Pure Editions surprises visitors with an inspiring diversity of product ranges: imm cologne | nanimarquina

Pure Editions provides creative scope for high-end brands: imm cologne | Thonet

Pure Editions features open-plan stand architecture: imm cologne | Northern

Pure Editions is the trade fair innovation in the world of interiors shows: imm cologne | Pulpo, Zanat

Exposé

Find out all about Pure Editions.

Exposé Pure Editions (.pdf)
Yvonne Mueller

Your contact

Yvonne Mueller
Sales Manager
Tel. +49 221 821-2616
Pure Editions
Write an e-mail

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Those who decide early to participate in imm cologne will profit from attractive early bird conditions and the best selection of stand placements.

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Travel and Accommodation

Travel and Accommodation

Cologne can be reached comfortably with all modes of travel, and also has more to offer than the Cologne Cathedral (although that is a must).

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