Pure Editions | imm cologne

Pure Editions is the dynamic, compact format for visionary furniture and interior design concepts. The open, individually designed trade fair architecture is set against the dark backdrop of the halls, lending the segment and its product concepts and interior designs by the international exhibitors of Pure Editions a theatrical ambiance: a venue for staging designs that make a statement.

Pure Editions is the imm cologne’s platform for creative brands with visionary products and product concepts, which are openly displayed in close proximity to one another. As the second format within the interior world Pure, Pure Editions is based on conceptual presentations in which visionary design and ambitious brands are seen as equal actors in the design process.

Visitors will experience Pure Editions like a gallery for the design icons and creative concepts of our time. It is a showcase for creative statements by designers and brands and serves as a podium not just for labels who aim to set benchmarks with their furniture, lighting, classics and original design objects, but for developers of innovative materials and new applications as well. Pure Editions offers an exclusive setting for the discourse on progressive design.

Open-plan stand architecture: the joint idea and equal footing of the exhibitors’ presentations create a prestigious community effect. The booths are individually designed with an open look and accessible from at least three sides. If an aisle-side wall is required, no more than 25% of its area can be solid. The parameters defined by Creative Director Dick Spierenburg add up to an architecture that gives visitors unobstructed views into the interior design world of the respective exhibitor. When it comes to trend research at imm cologne, there’s nothing standing in the way!

The leading design labels use imm cologne right at the start of every year to present their new design collections. Once again, imm cologne 2020 welcomed a number of newcomers to the Pure interior world: around 17% of the Pure exhibitors (click here for Exhibitor Search) had returned after a break or were celebrating their imm cologne premiere. Pure Editions is a dynamic interior world and the No. 1 address for on-trend design labels wanting to make a successful appearance at imm cologne.

Pure Editions is the trade fair innovation in the world of interiors shows. Design-oriented brands from around the globe take advantage of the diverse target groups found at imm cologne. The combination of concrete order placement and a comprehensive yet compact trend overview for the coming year creates a win-win situation for exhibitors and visitors alike.

Pure Platforms – coordinated exhibition architecture for young brands – is now in Hall 11