Pure Atmospheres in Hall 11 | imm cologne
The state of the art in the premium league of interior design. Pure Atmospheres presents the holistic interior philosophies of major design brands
Pure Atmospheres, imm cologne | Ligne Roset
Pure Atmospheres is the interiors experience
In Hall 11 Pure Atmospheres emphasises the character of the kind of presentation cultivated holistic interior concepts featuring complete collections. Here exhibitors showcase their brand world in densely atmospheric, self-contained installations: their own very special approach to interior culture, their personal signature, their interpretation of good design. The focus here is not on the individual product but on the combined effect of all the different elements. Pure Atmospheres is the interiors experience.
Pure Atmospheres is a business platform
Pure Atmospheres is home to high-end brands with broad-based collections for creating upscale and complete interior concepts for the living room, dining room and bedroom. In order to present their brand world appropriately, they need plenty of space and their own visual language. That’s why the booths in Pure Atmospheres are highly individual and bear the unmistakeable signature of the companies behind them. Every booth is a world of experience.
The state of the art in the premium league of interior design
But a closed atmosphere doesn’t mean the booths are hermetically sealed. Two years ago, the exhibition architecture was opened up, turning Pure Atmospheres into an experience-driven showcase and visitor magnet. With 25% of its facades open, spacious aisles and prominently positioned event zones, Pure Atmospheres encourage visitors to stop, look and linger.
Pure Atmospheres is design quality
Pure is the imm cologne’s format for design quality and generates a great deal of attention in the international professional community – especially with the densely atmospheric lifestyle scenarios that invite visitors to immerse themselves in the Pure Atmospheres experience. On all three levels of Hall 11, participating exhibitors find the scope for large-scale brand presentations as well as small, exclusive collections of related products.
Hall 11: A format update for imm cologne 2021
The Pure Atmospheres concept is being enhanced for imm cologne 2021 to adapt it to exhibitors’ needs: with new locations for several of the imm cologne event highlights from the interior worlds of Pure – including The Stage and “das Apartment Haus” – Pure Atmospheres 2021 will feature new content and new structures. In addition, the compact hall layout will be enhanced with Pure Platforms , the solution for sophisticated design labels in condensed form. With the new concept, imm cologne is developing new target groups for its exhibitors and allowing more scope for surprises and inspiration.
Become an exhibitor
Those who decide early to participate in imm cologne will profit from attractive early bird conditions and the best selection of stand placements.Register now