© Floor Knaapen
Pure Atmospheres: the interiors experience
The imm cologne’s long-standing Pure segment in Halls 10.1 and 11 now goes by the name of Pure Atmospheres. The name emphasises the character of the kind of presentation cultivated here: holistic interior concepts featuring complete collections. Here exhibitors showcase their brand world in densely atmospheric, self-contained installations: their own very special approach to interior culture, their personal signature, their interpretation of good design.
The focus here is not on the individual product but on the combined effect of all the different elements. Pure Atmospheres is the interiors experience.
Where every booth is a world of experience
Pure Atmospheres is home to high-end brands with broad-based collections for creating upscale and complete interior concepts for the living room, dining room and bedroom. In order to present their brand world appropriately, they need plenty of space and their own visual language. That’s why the booths in Pure Atmospheres are highly individual and bear the unmistakeable signature of the companies behind them. Every booth is a world of experience
A well-rounded experience: exclusive food and drink options and on-trend installations
Pure Atmospheres is meant to create a positive ambiance and encourage people to take their time as they discover everything it has to offer. In order to enhance visitors’ experience, the layout of the hall and exhibition architecture is being modernised step by step. Pure Atmospheres represents the state of the art in the premium league of interior design. In keeping with this positioning, it aims to provide visitors with culinary and visual experiences as well. That’s why, for imm cologne, a new, exclusive eatery will be established in Hall 11.3. Among other things, it will feature a stylishly designed cocktail bar and a special installation that paints a picture of contemporary living.
Become an exhibitor
Those who decide early to participate in FAIR will profit from attractive early bird conditions and the best selection of stand placements.Become an exhibitor