18.–24.01.2021 for all: 22.–24.01.2021 #immcologne

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Shaping the Future
New living worlds after corona

The coronavirus pandemic is also presenting our industry with challenges we have never experienced before. What effect will the crisis have on markets and business models? What can we do to guarantee a safe and productive cooperation with partners and suppliers? How can we create the best possible service experience for our customers, whatever the circumstances? These are just some of the questions that currently occupy us all.

Unfortunately, we can’t offer you any simple answers today. But we would like to offer you something else: be there when we, in imm cologne 2021, create an open platform that will provide new inspiration for our sector. A platform upon which experts, enthusiasts and decision-makers from a broad range of fields in our industry come together to design new, sustainable living environments.

Find out more here about your opportunities at imm cologne 2021 – we’re looking forward to seeing you there!

Overview of key questions and answers

Is imm cologne going ahead in January 2021?

imm cologne is going ahead as planned in Cologne from 18 to 24 January 2021. That is our declared objective, and we are rigorously implementing measures to protect everyone involved so that we can achieve it. The health and safety of our exhibitors, visitors and staff are our highest priority.

As a trade fair with a B2B focus, imm cologne is fundamentally different to sporting events and public fairs and festivals – a fact we will continue to highlight in our communications with the public and political decision makers. The above-mentioned measures include appropriate hygiene, maintaining sufficient distance between people at all times, and strict guidelines for the processes carried out at entrances, in the halls and at the stands. We are relying on the professional conduct of exhibitors and visitors, we will carry out a full registration of participants, and we will utilise the flexibility and size of our site as well as the opportunities offered by our digital guidance systems.

So is it “business as usual” at imm cologne despite the current situation?

No – quite the opposite. We are taking the crisis as an opportunity to rethink our entire trade fair philosophy and to adapt imm cologne to requirements that will, after the coronavirus, certainly not be the same as before.

For a start, we know that direct personal meetings are, and will continue to be, vital for maintaining existing contacts and for developing new business opportunities. Especially in the period immediately after the shutdown, this need for proximity will play an important role when it comes to working together to find ways out of the crisis, safeguarding existing business and developing new opportunities. We are therefore designing imm cologne 2021 as an open forum that allows exactly this form of exchange across borders for our whole industry.

What is imm cologne doing to ensure the safety of manufacturers and visitors?

We have created a comprehensive security and hygiene concept for imm cologne 2021 called „B-SAFE 4business“. Thanks to this concept, all participants can look forward to an environment that combines personal closeness and professional security standards. „B-SAFE 4business“ will regulate the activities at the trade fair through a number of interconnected measures in four areas:

SHOW SAFE – information and support for exhibitors to enable booth construction in line with all security demands.

MEET SAFE – measures that make personal contact safer, from limiting the number of guests, to increasing floor space, to optimizing entry and exit management.

STAY SAFE – arrangements to avoid crowding, providing you with a sense of security also in typical points of contact such as restaurants.

VISIT SAFE – hygiene measures for the entire fairground, e.g. sanitizer dispensers, intensified cleaning routines, and provisioning of filtering facepieces.

More detailed information on „B-SAFE 4business“ can be found here.

What should I bear in mind when registering and preparing for the event?

Firstly, all your contact persons at imm cologne are still there for you and will be happy to answer any questions you may have. They are also communicating proactively with our existing partners. Furthermore, you can also register for imm cologne 2021 via the usual channels, e.g. via the “Become an exhibitor” link below. To support you during this challenging time, we have also extended the deadline for the early-bird discount to the end of June.

Of course, we are also always happy to provide you with help and advice so that you can optimally plan and prepare for your trade show appearance in this unprecedented situation.

Should I register now or is it better to wait?

There is no reason to wait any longer. As always: the earlier you register, the greater your choice in terms of the position of your stand.
Should it become necessary – contrary to expectations – to postpone the date, your registration will of course remain valid for the new date.

How can I stay in the loop and receive all the updates?

Please register for our newsletter – it will keep you up to date with the latest on the preparations, and provide important information and opportunities for you as an exhibitor. You can, of course, also contact us any time with questions and concerns – to do so, click on the “Contact” link below.