13.–19.01.2020 for all: 17.–19.01.2020



NATUZZI SpA | Exhibitor on the imm cologne 2020


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Via Iazzitiello 47
+39 080 88205111
List of Products
Press Release
Company & products
List of Products

This exhibitor shows the following products and commodity groups:


Natuzzi Editions
Natuzzi Softaly
Press Release
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Company & products

Natuzzi Editions has chosen the International Cologne Fair as the stage for presenting its 2018 Collection: the furniture range, which is on show in Hall 6.1 (STAND B080, C081), features a mix of new products that reflect the brand’s relaunch and repositioning, which began last year and also involved the redesign of stores, the restyling of the logo, a new visual identity throughout the whole sales network and all online platforms, a new website and the production of ironic, impactful videos (#50shapesof comfort) that dynamically emphasize the innovative and technological features of the new collection of sofas, armchairs and furnishing accessories.


This new idea of comfort has led to CubicomfortTM Triple-Motion Technology, which was created by Natuzzi Editions and has enabled the insertion of innovative motion technology in the heart of the sofa’s structure. The Trionfo sofa is one of the stand-out models from the new Natuzzi Editions collection set to be unveiled during the upcoming event in Cologne. The sofa’s modern, assertive design enables it to assume centre-stage in spaces of all shapes and sizes, offering an experience of absolute comfort that defies comparison with anything that has come before it. Three motors operate three independent motion mechanisms, allowing each user to obtain their ideal relaxation position. The first mechanism simultaneously reclines the backrest and seat pad, creating a tilted and incredibly cosy effect; the second raises and lowers the footrest, both when the user is seated and laying down; the third raises and lowers the headrest, ensuring the head is comfortably supported even when the user is laying down. All of the electrical functions are independent from one another and are controlled by a handy button panel located between the armrest and seat cushion. The model can be finished in a wide range of coverings and colours.