17.–23.01.2022 #immcologne

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Pure Talents Contest 2021 - The designers and their products

The Blue Project from Studio AJA

The Blue Project from Studio AJA.

A water kettle that encourages a sustainable behaviour change through nudging

By applying theories of behavioural change and nudging to a water kettle we want to encourage sustainable user behaviour, bridging the intention-action gap prevalent in many environmental issues. This is done through regulating water consumption and heat by demanding user presence, giving emotionally understandable feedback on energy use, and showing the environmental impact of production in a marking that makes the user commit to a minimum number of years of use.

The designers

Jacob Alm Andersson, Alexandra Fransson

Jacob Alm Andersson,
Alexandra Fransson, Schweden

Lund University School of Industrial Design, Industrial Design, Master in Industrial Design
www.jacobalmandersson.com www.alexandrafransson.com
Jacob Alm Andersson at Instagram Alexandra Fransson at Instagram

The Blue Project in video