A glass stage for up-to-the-minute creations
The New Moments are inspiring installations that underpin the adventurous character of the Pure Editions landscape in the form of themed, compact presentations of new and current products. The creative narrative framework is the work of stylist Floor Knaapen.
The five showcases flank the Pure Editions Club in Hall 2.2 and the Pure Editions Lounge in the neighbouring Hall 3.2, where they continue the story that began with the Trend Atmospheres. They add up to an inspiring way for visitors to discover a host of new products and innovations at imm cologne – combined with attractive food and drink offerings and the right company, they provide the perfect basis for an intriguing and thoroughly enjoyable experience.