Market Inspiration: Information for buyers at imm cologne
Which trends will be shaping the interiors market in 2020? Will sustainability become a major buying criterion? Which colours and materials are making their mark in the interior worlds of Pure and Home? Which new product categories are becoming more important to consumers? And which innovations will influence the way people live in future?
It’s not enough for buyers to have a good instinct for market developments, they need to get a comprehensive picture of the entire interiors industry and keep that picture bang up to date.
As trends in lifestyle, demographics, housing structure and buying habits change, the parameters and content for specialist retail, e-commerce and the contract business change with them. imm cologne shows the changes that are relevant to you at both structural and product level and, as the sector’s meeting point for business and professional insiders, invites you to take part in the interdisciplinary discourse.