The imm cologne surprises with a new event experience
The DesignFest presents design, creativity & lifestyle to a wide audience.
Young, colourful, creative and fresh! The DesignFest presents itself as the new festival for design, creativity and lifestyle and will take place for the first time at the imm cologne from 17 to 19 January 2020 on the visitor weekend. Further stops will be Berlin and Stuttgart in April.
"We want to reinvent the trade fair format with the DesignFest," says Jennifer Reaves, CEO of the international design fair blickfang and responsible for the new event experience. Reaves is both the driving force and the creative mind behind the new concept: "Interest in good design and the beautiful things in life has risen in recent years. Today, the younger public also wants to surround itself with unique and contemporary design. For this the particularly creative among us put even gladly hand on and create own, completely personal favorite pieces. In addition, we experience an incredibly exciting time in the food industry and in gastronomy. Super food is literally on everyone's lips, and that, along with design, DIY and lifestyle, has become an integral part of everyday life for trend-conscious consumers."
Reaves designed the DesignFest for exactly this generation. Only here do around 200 young but also international favourite brands from the interior, fashion, beauty and food sectors come together to create the imm cologne's biggest concept store with festival character for hip products on the visitors' weekend.
Well-known interior bloggers around Holly Becker will be on hand to answer questions and present their personal new discoveries at their own trend shows. Visitors celebrate their creativity on the many action areas and take part in workshops of the biggest DIY stars. With delicious snacks, new street food trends, delicious coffee or cool drinks, the DesignFest invites visitors to relax in a series of playful theme lounges. All according to the motto: Only those who were there really experienced it!
"The work at the DesignFest inspires me," says Reaves. "Every day I meet people who share our vision of creating a new event experience for a modern and young audience! These pioneers set a good example and prove to us that it's time to do it all differently".
The DesignFest is a joint project between the international design fair blickfang and the publishing house Gruner&Jahr.