13.–19.01.2020 for all: 17.–19.01.2020


The speaker of imm cologne congress


Dr. Kai Hudetz has been Chief Executive Officer of the IFH Cologne since August 2009. Prior to this, he was Director of the institute’s E-Commerce Centre (ECC Köln), having been one of the group behind its founding in 1999.

His many years of experience have made Dr. Hudetz one of the most sought-after e-commerce experts in Germany. He has authored a number of studies and many specialist articles on current issues in retail in the digital era. In addition to teaching as a visiting lecturer at various universities, Kai Hudetz is a popular speaker and moderator at leading industry events. Dr. Hudetz also served on the supervisory board of Intershop Communications AG from June 2013 to June 2016 and is currently a member of several advisory boards.

Dr. Kai Hudetz

Tim Böker
(Executive Director, KOMMERZ)

... is founder and CEO of the user experience consultancy KOMMERZ. His cross-thinking attitude and his specialization in UX-design and customer centricity allow him to create state-of-the-art shopping experiences. International companies from all industries engage Tim as a consultant for their online retail strategy, including fashion brands such as Bogner, Riani, SABU or Sheego. Under Tim's leadership, the company has received the "Design Agency of the Year" award at the Shop Usability Award in 2018.

Tim is a sought-after speaker at conferences and regularly gives guest lectures at the University of Applied Sciences in Münster and at the Design Institute in Cologne. The communication designer is getting involved as an author in special interest media and is the editor and co-author of the book "750 stimuli for online-shops“.

Tim Böker
Anne Dirfard
(Interior Blogger)

... is the mother of 2 children and lives together with her family in an old apartment in Hamburg.
In January 2017, she launched her Instagram account @170QM, which she added a blog of the same name to, "170qm.com", in the autumn. Shortly afterwards she registered a business and opted for her passion for interior designing in favour of her former job as Senior Art Director. Since then she has been working as an influencer and interior design consultant and has worked together among others with companies such as RTL, Ikea, BoConcept and Joop! Living.

Anne Dirfard
Stefan Edl
(Head of Transformational Retail and Fashion, DACH, Facebook / Instagram)

... Stefan Edl has been with Facebook in Hamburg since February 2010. As Head of Transformational Retail & Fashion DACH, he and his team support companies from Germany, Austria and Switzerland. In this function, he assists companies from the e-commerce and retail segments with the optimal realisation of their marketing activities on the Facebook family of apps. Before he came to Facebook, he headed the Hamburg sales office of Unister Media GmbH. Prior to this he was deputy head of Marketing & Sales, Automotive and Sport at the Axel Springer publishing house. Other stations were Lycos and Interactive Media, where he started his career.

Stefan Erdl
Gero Furchheim
(Spokesman of the Board, CAIRO AG Einrichtungsversand)

... has been a member of the board since 2009 and since 2017 spokesman of the board at Cairo AG, a multi-channel dealer for designer furniture and accessories. Since 2007 Cairo AG has been operating design stores in Frankfurt and later in Nuremberg and Munich. Furthermore, the online trade was strategically expanded, which today accounts for 40% of the turnover.
Gero Furchheim has been President of the German Association of E-Commerce and the Mail Order Trade (bevh) since 2014. He began his career in the furniture industry in 2008 as Executive Director of creative inneneinrichter GmbH & Co KG in Darmstadt, the associated group of owner-run furniture shops, which Cairo AG arose from.

Gero Furchheim
Thomas Gruhle
(CEO, LEAP Digital Marketing)

... In 2009, Thomas Gruhle founded Barketing, an agency specialising in SEO and link building. Following a merger in 2015, this became LEAP/, as Gruhle considers SEO and CRO to be two sides of the same coin. As CEO, he is predominantly involved in strategy and supports large businesses with internationalisations, relaunches and other projects.

Thomas Gruhle
Dr. Sebastian Hack, LL.M. (King’s College London)
(Counsel, osborneclarke.com)

... is a lawyer with international business law firm Osborne Clarke. He advises companies on all aspects of German and European cartel and merger control law and can draw upon particular sector-specific experience in the fields of retail and digital business. Sebastian Hack was recognised as one of Germany’s leading competition lawyers of 2018 by the country’s prestigious WirtschaftsWoche magazine. Before joining Osborne Clarke, he worked at another international corporate law firm in Düsseldorf (with periods in London and Brussels).

Andreas Häntsch
(Manager Home & Garden at eBay)

... prior to this, he was Director Seller Growth Automotive and Consumer Electronics at eBay.

As Head of Shipping and Local, Häntsch launched diverse omnichannel initiatives and shipping concepts for sellers of all sizes and developed innovation projects that advanced eBay’s growth together with its sellers, shipping providers and other partners.

Andreas Häntsch joined eBay in 2007 as the head of a European project management team. He was then named Head of Enterprise Account Management Europe. In this role, he was responsible for the accounts of large, international companies and brand manufacturers that use eBay as part of their multichannel strategies.

Before joining eBay, he worked for the management consultancy Accenture as a telecommunications and high-tech consultant for more than five years. Andreas Häntsch studied at the Freie Universität Berlin, where he gained a diploma in business administration. He lives with his wife and two children in Potsdam.

Andreas Haentsch
Dr. Michael Heller
(Member of the Board OTTO)

... is Divisional Director Categories as well as Vice-Chairman of the Divisional Management for OTTO. In this capacity, he is responsible for the relevant buying functions of all national and international activities. In the course of his career, Dr. Heller was among others employed as Central Buyer Furniture at Quelle AG as well as Procurement Manager for Furniture/Home Affairs at OTTO.

Michael Heller
Johannes Hermann
(Managing Director, Möbel Kempf GmbH & Co. KG)

... is as Managing Director responsible for Sales, E-Commerce and IT & Finance at the German furniture retailer “Möbel Kempf”. The company operates two traditional furniture stores in Aschaffenburg (32,000 sqm) and Bad König (20,000 sqm), as well as two cash-and-carry stores in Sulzbach and Egelsbach. After studying business administration with a focus on furniture trade, the banker worked for Westwing Home & Living GmbH before joining the management of the family-owned company with over 600 employees in 2015.

Johannes Hermann
Björn Reißig
(Country eCommerce Manager, IKEA Germany)

... has P&L responsibility for IKEA’s online business in Germany.

His main area of focus is digitalising existing business processes combined with sustainably developing the company’s brand positioning and customer perception while increasing sales and profitability.

Björn Reißig has a personal interest in technological innovations that simplify our daily lives and the social changes linked to digitalisation and their impact on businesses.

Bjoern Reissig
Dennis Riggers
(Business Development & Innovation Management, Vintage Möbel 24 GmbH)

... has been a member of the management at Vintage-Möbel24 GmbH since 2017. He occupies himself passionately with innovative technologies and the development of new business models.

While taking his degree in Technical Business Administration and Logistics in Hamburg as well as Business & Management at Middlesex University London, he ran a corporate consulting company at the University for Applied Sciences in Hamburg. Furthermore, he founded his own company and worked for groups such as Omya International AG, Deutsche Bahn AG and tecis Finanzdienstleistungen AG. Dennis Riggers claimed first place in a competition by HAW and the Napier University in Edinburgh in the corporate founding/consulting section.

Dennis Riggers
Dr. Matthias Schu
(Retail, Ecommerce, Internationalization Strategy at coop@home)

... Dr. rer. pol., Université de Fribourg, Switzerland has been working in the E-Commerce, Digital Business, Project Management & Consulting sections since 2011, mainly focusing on the internationalisation of the online trade and E-Food. He is currently Manager E-Commerce Projects at coop@home, the Swiss online supermarket. Furthermore, Matthias Schu is an author, speaker and he shares his knowledge on diverse expert committees, such as the E-Commerce committee of GS1 Switzerland.

Matthias Schu
Arne Stock
(founder & Member of the Board, moebel.de)

... is founder and COO of moebel.de Einrichten & Wohnen AG, Germany's largest furniture and furnishing portal.

He focuses on the marketing and product development section. He is currently pushing the further expansion of the company from a vertical furniture search engine into a comprehensive source of inspiration for the theme furnishing. Arne and his team permanently work on individual campaigns for online shop partners, on the constant improvement of the customer journey for the end consumer and on the design of marketing solutions for the bricks-and-mortar furniture stores.

In addition to his work as a member of the board of moebel.de, the graduate business economist also founds and/or invests in various E-Commerce start-ups.

Arne Stock
Mark Stoever
(CEO, 2020 Technologies GmbH)

... Mark Stoever is a respected and accomplished leader with a 25 year career leading growth businesses in the Information, Software, and Digital industries. Before becoming the CEO of 20-20 Technologies Ltd., Mark served as Chief Executive Officer of Monster and Lycos.

Mark serves as a board of director for the Massachusetts High Technology Council and holds a Masters in Business Administration from Boston University and a Bachelor of Science degree from the Boston's Wentworth Institute of Technology.

Mark Stoever
Guido Syré
(Managing Director DACH, MADE.COM)

...after completing his degree in Economics at Cologne University, Guido Syré began his career in the digital world as Head of E-Commerce at urbia.com and as Manager E-Commerce Marketing at VISA Europe.

Subsequently, Guido Syré spent around ten years working for eBay and was among others Executive Director of the subsidiary Shopping.com, General Manager International of the eBay Commerce Network as well as Chief Operating Officer for brands4friends and eBay Fashion. Since 1 June 2018, Syré has been Managing Director DACH for the designer brand MADE.COM.

Guido Syré
Kachun To
(Managing Directors, mycs)

... in May 2014, the two young entrepreneurs Christoph Jung and Kachun To founded the company mycs. To studied Industrial Engineering at Karlsruhe University.

While taking his degree he spent an exchange year at the Graduate School of Engineering at Tokyo University. After his time at McKinsey & Company, he went to Japan and worked in his capacity as co-founder on the development of the online shop Locondo.jp, the Japanese Zalando, which was financed by Rocket Internet. From 2011 to 2013, Kachun To was COO of iMAIBO, the joint venture company between the largest publishing group in Southern China and financial investors from Hong Kong.

Kachun To
Laura Treude
(Teamlead Online Payment, Douglas)

...after completing her degree and working in the retail trade and bank environment, Laura Treude joined Douglas in 2015 as a trainee in the online section.

In 2016, she took over the management of a large international payment project, which ultimately led her to her current position as Manager Online Payment incl. receivables management, which was a new team for Douglas at the time. In this function for the past two years she has been occupying herself among others with new payment means, payment regulations and process optimisation.

Laura Treude
Engineer Martin Wetscher
(Executive Director, Wetscher GmbH)

... has since 1992 been Executive Director of Wetscher GmbH, a family company ran in the fourth generation, a planning and furnishing store with an in-house carpentry that was founded in 1912 in Fügen, Tyrol, and of the cash and carry company founded in 1989.

In 2018, together with his son Maximilian, he recently opened the young trading company "wetscherMAX", which primarily focuses on new target groups for young living with high design demands with the "first built furniture online store". Since 1996, Martin Wetscher, has been a member of the Tirol Chamber of Commerce and its Chairman for the Retail Trade division since 2014 as well as a member of the Business Parliament of the Austrian Chamber of Commerce.

Martin Wetscher
Marco Werner
(Chief Digital Officer, KARSTADT)

... has been responsible for karstadt.de’s e-commerce and marketplace business, the Karstadt customer card and the company’s CRM strategy within the scope of his position as Chief Digital Officer since 2018. He therefore plays an integral part in driving the company forward to become an integrated marketplace and the leading national German omnichannel retailer.

After graduating with a diploma in business administration, he progressed through a number of positions in New York and Hamburg before assuming the role of Product Manager at OTTO GmbH in 2003. In 2007, he then made the switch to Fressnapf-Tiernahrungs GmbH, where he was responsible for setting up the company’s online and mail order commerce business as Head of E-Commerce until 2014.

Prior to making the move to Karstadt, Marco Werner served as Director of E-Commerce & CRM at Tchibo GmbH from 2014 to 2017. In this role, he was responsible for sales on the tchibo.de platform and via the Tchibo catalogue.

Marco Werner