These are the two questions we put to our speakers: Why are you appearing at the imm cologne Congress 2020? And what makes your talk so exciting?
Here are their answers:
Head of Communications and Spokesperson, deinSchrank.de
Head of Brand Performance Marketing, Emma - The Sleep Company
But closer inspection reveals that the bricks-and-mortar furniture trade is contracting by around 5 per cent a year, whereas the online retail business is growing by approximately 20 per cent.
For furniture manufacturers, this raises the question of whether it may after all be worthwhile tapping into the growing e commerce channel, despite this presenting its own particular challenges. A data-driven approach, the need for short delivery times and delivery to end customers are just some of the aspects that necessitate a new business model. Start-ups – of which there are an increasing number in the furniture industry too – can invent themselves from scratch and develop a business model that is consistently aligned with the needs of end customers in this segment.
In contrast, established manufacturers face the dual challenge of having to reposition themselves while making sure they do not neglect established sales channels in the bricks-and-mortar trade, which continue to provide a high proportion of their revenue.
This lecture will show how this can be done successfully and what stumbling blocks need to be cleared out of the way.”
Managing Director, Rauch Möbelwerke GmbH