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Oft kopiert, nie erreicht: Was macht ein Original zum Original? | Event on the imm cologne 2020
Koelnmesse GmbH

Often imitated, never duplicated: What makes an original an original?

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14.01.2020 | 4:30 p.m. - 6:00 p.m.
Design

Koelnmesse GmbH
Messeplatz 1
Köln

The event

DAB DeutschesArchitektenblatt, Handelsblattand Giraset out to learn what makes true design originals so valuable. In cooperation with leading design brands, they answer the question: What makes an original an original?

 

Managing directors, product designers and/or brand managers of each brand talk about the economic success of their popular design originals before a live audience.

 

Competitors are increasingly coming out with imitations to cash in on some of the success, but very few of them heed what makes design originals so valuable.