Combine online retail with stationary retailing: use e-commerce as an opportunity

How can companies enter the online market? How can you implement the change from a bricks-and-mortar retailer to a successful omnichannel provider?
An omnichannel strategy involves much more than simply running an online store. Digitalisation makes the purchase of an item of furniture into a complex project. Anyone who doesn’t have a presence in the places where people are searching will simply not be found.
We show how you can boost online business and, at the same time, inspire consumers to visit your bricks-and-mortar store.