Future business development and innovation lies outside the possibilities that companies are able to foresee today. The only way to prepare a company for a better future is through understanding a wider context and cross-pollination from various industries. Fortunately, industry does not exist alone on this planet. Instead, it co-exists in a very close relation with other industries but also with our urban development, and way of working or even with the demographic changes. If decision makers do not look at their enterprises' future beyond their immediate horizon, in a more holistic way, they can just as well start working on an exit strategy today. Shareholders, or investors, will in no time, find other leaders and companies that better understand changes taking place outside the company’ box. It is the VUCA* time - the most polarized time in the business.
Innovation is an opportunity to create ideas, it is an environment of trust and involvement of all employees, it is an acceptance of risks and mistakes, and first of all it is a shared commitment to pursue the strategic goals of the company. To be able to look to market that don’t exist you have to constantly exercise your mindset.
*VUCA: Volatile, Uncertain, Complex and Ambiguous. The acronym VUCA was first introduced in 1991 by the U.S. Army as a result of the extreme conditions in Afghanistan and Iraq.