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Psychologische Conversion-Optimierung für mehr Umsatz im E-Commerce | Event on the imm cologne 2020
Koelnmesse GmbH

How to use psychological conversion optimization to gain more revenue in e-commerce

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16.01.2020 | 10:45 a.m. - 11:15 a.m.
E-Commerce, Trade, Marketing
E-Commerce Forum, Boulevard North, Booth 48

Koelnmesse GmbH
Messeplatz 1

The event

The modern conversion optimisation is much more than just hypotheses and A/B tests. Only when we know WHY users behave in a particular way, can we truly optimise websites. We acquire this knowledge from psychology, for example, from Nobel Prize winners like Kahneman and Thaler. I will show you how you can implement their findings to set up online shops that perform better and bring more sales.