Shape, colour and product require emotional motifs – they provide us with psychological, physiological and philosophical stimulation. Our daily environment needs fascination and spirituality. Employers have to become creators of culture. Art in and on buildings is part of a philanthropic and altruistic extending all the way to hedonistic model of a wisely managed future.
Sophisticated, large-scale art not only triggers identity-forming but also activating processes in spaces of thought and performance. Working landscapes need regenerative, creative environmental references, which should be initiated by philanthropists rather than certification professionals. Short and mini vacations are standard for the work-life balance generation. Whether in a café, the lobby of a hotel or a private home used as an art gallery. Or how about a vernissage as an introductory course in a beauty and bodycare shop. Prof. Axel Venn explains his approach using various examples in the design of lobbies.