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Von Instagram ins Wohnzimmer – Darum setzt OTTO auf Influencer-Kollektionen | Event on the imm cologne 2020
OTTO GmbH & Co. KG

From Instagram to the living room – this is why OTTO is turning to influencer collections

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15.01.2020 | 2:00 p.m. - 2:30 p.m.
E-Commerce, Trade, Trends, Marketing

german
OTTO GmbH & Co. KG
Werner-Otto-Strasse 1-7
22179 Hamburg
040-64615814

The event

Together with the interiors influencers Anne Dirfard (170QM) and Jenny Feldmann (elbgestoeber), Toni Michael provides insights into the collection development and marketing of the joint collections between the influencers and OTTO.