"A la fresca" - merging indoors and outdoors
With the interpretation of the “Das Haus” design event by design team MUT Design, the international Interior Business Event imm cologne is set to play host to a highly architectural creation once again in 2020. The Spanish creatives will present a visionary living concept in which the inside of the house is turned to face the outside. By removing the boundaries between the interior rooms and between the internal and external space, the living experience is opened up, not only to nature but also to the community of residents – and the world beyond.
Das Haus 2020 is reminiscent of a classical pavilion: formed from the combination of a circle and a square, styled with minimalist furnishings, open on all sides. It’s an example of ideal architecture, perfect for a house nestled within the Albufera. The colours of this breathtaking lagoon landscape were an inspiration for Alberto Sánchez and Eduardo Villalón – who founded MUT Design ten years ago – in their selection of materials and harmonious colour schemes for their vision of home living for imm cologne 2020.
But the pavilion is not being constructed in the sun-drenched landscape of Valencia; it will instead be showcased at the heart of the international Interior Business Event imm cologne 2020 (Hall 3.1). With their abstract approach, the designers from Valencia have succeeded in making an aesthetically persuasive and – thanks to their notion of a hybrid space – hugely appealing statement in support of a living concept that unites architecture and nature, the indoors and outdoors, opportunities for privacy and communal living.
“A la fresca” – step out into the fresh air – is the name MUT Design have given to their interpretation of imm cologne’s walk-in simulated living space, which is laid out by a different young, influential designer or design team every year. The Spaniards’ choice of name is a reference to the culture that still persists in the area’s villages of meeting up in the streets and squares of an evening. After the heat of the day, which forces people to stay behind closed doors, this custom provides an opportunity to sit down together with neighbours and friends to enjoy the fresh breeze at leisure.