This year as well, we have set off in search of sensory experiences and worlds for our Colour Road. We have concluded that the more networked our world is and the more we immerse ourselves in our digitalised everyday lives, the more we need authenticity and to pay attention to our personal needs and perceptions. With “Scent of Colours” we focus on the sense of smell and explore the connection between fragrance and colour. So it’s good to “keep your nose open”.
When compiling the Colour Road Trendreport 2020/21, having a “good nose” also matters – for the most important fragrance inspirations and relevant colours. Colours are scents made visible, interpretations and carriers of a scent message. Let yourself be seduced by the original lavender or rose fragrances from the “Temptation” trend world. Enjoy the complex smells of velvety, elegant wines or aromatically roasted coffee beans in the trend topic “Appreciation”. Or for the third colour theme, “Vitalisation”, let’s take a journey to places that promise special fragrance experiences.
The aim is to pick extraordinary scent inspirations and colours from the multitude of fragrances. We are pleased to be able to share this palette of fragrances with you.