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7. imm cologne Congress - Zukunftstrends im Online Möbelmarkt: Strategien, Trends und Geschäftsmodelle | Event on the imm cologne 2020
Koelnmesse GmbH

7th imm cologne Congress - Future trends in the online furniture market: strategies, developments and business models

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16.01.2020 | 9:30 a.m. - 5:30 p.m.
E-Commerce, Trade, Marketing

Koelnmesse GmbH
Messeplatz 1
Köln

The event

imm cologne Congress 2020

Future trends in the online furniture market: strategies, developments and business models

 

The furniture and interiors industry is in a state of upheaval. The Internet and digitalisation are having an increasing impact and changing customer requirements. The upcoming 7th imm cologne Congress, focused on e commerce, will feature a wide range of topics and cover the following core themes:

 

·         Success in e-commerce: your own store and platforms – what you should opt for

·         Omni-channel transformation: innovative and future-proof sales concepts

·         The opportunities of digitalisation in the furniture industry: more than just e-commerce

·         Integrating online and offline: how to make it profitable and customer-focused

·         The future of showrooms: the challenges in the face of constantly growing online sales

·         Brand building: what matters for your influencer marketing and social media

·         Internationalising your online business: how to open up new markets

 

Find inspiration and discover fresh ideas from the field in exciting talks on the above-mentioned topics from speakers including Jürgen Schuster, CEO of Raumschmiede; Laura Müller, Head of Communications at deinschrank.de; and Katrin Nieke, Head of Brand Performance Marketing at Emma – The Sleep Company.

You can also look forward to a panel discussion on the central issue of “Platforms in furniture retail”, featuring industry expert Benno Zerlin, co-founder & Managing Director Buying, Westwing; Oliver Klinck, Chief Commercial Officer, eBay Germany; and André Müller, Director of Home & Living, OTTO. Or participate in our round-table events to discuss a range of topics with experts including Dr. Sebastian Hack, lawyer with Osborne Clarke and Nils Zündorf, Managing Director of factor-a.  

 

Join us and benefit from a dialogue with fellow industry players.

 

Organiser: Koelnmesse GmbH

Thursday, 16 January 2020, 09:30 a.m.–05:00 p.m.

Congress Centre North

 

There is a charge to attend the congress. Registration for participation is possible on site on the day of the event.

 

Prices: 

Combi ticket (congress plus season ticket for the duration of imm cologne): Euro 490.00 (plus VAT)

Congress ticket (season ticket not included): Euro 390.00 (plus VAT)

 

https://www.imm-cologne.com/events/events/congress/congress-2.php?_ga=2.171575015.672908738.1574245167-80809590.1568195899