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Is it a Good Idea to Design Furniture for a Hardware Store? DIY from a New Perspective.

14:00 - 14:30
Design, Handel, Vermarktung, Neuheiten
Koelnmesse GmbH
Messeplatz 1
50679 Köln

Here, the event will take place:
The Stage: Hall 3.1, Booth A 040/ B 040


The architect and designer Sigurd Larsen is changing the way people understand
and perceive common home improvement store materials with his innovative design
insights. In cooperation with Hornbach, he is continuing the Danish design tradition and reconnecting people with materials and design. The goal: to make design accessible to everyone. With a designer chair that you can´t buy, but have to build yourself - with materials from a home improvement superstore. In his lecture, Larsen talks about his idea of design for all and about the project with Hornbach.