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The Future Design Consumer 2022 - What Generation Z and Young Millenials Expect from Future Interieurs

14:00 - 14:30
Koelnmesse GmbH
Messeplatz 1
50679 Köln

Here, the event will take place:
The Stage: Hall 3.1, Booth A 040/ B 040


Generation Z - those are the kids and young adults that are mobile in the Internet as "digital natives" nine hours a day. They are creative, see themselves as entrepreneurs and will really turn up the heat for us in only a few years with their own business models and clear ideas about design and marketing. In a preview, Barbara Busse points out what manufacturers and brands will have to grow accustomed to if they want to be successful in the digital future of Generation Z.