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VR beyond the Wow: How Computer Game Technology Expedits Digital Transformation

11:30 - 12:00
Technologie, Virtuelle Realität, Digital
Koelnmesse GmbH
Messeplatz 1
50679 Köln

Here, the event will take place:
The Stage: Hall 3.1, Booth A 040/ B 040


Michael Gairing explains why virtual reality is in a position to turn the economy on its head using application areas beyond the hype and wow of these technologies as examples. He also provides a look at the works and the retail of tomorrow. In addition to insight into the fundamentals of VR / XR, VR is presented as part of the digital transformation. Gairing also informs about virtual spaces, retail concepts and new business models, and presents VR tools, such as photography and staging in VR.