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Furniture Buying in Germany - Pragmatism and Passion Along the Customer Journey

2018-01-16
11:30 - 12:00
Lecture
E-commerce
Koelnmesse GmbH
Messeplatz 1
50679 Köln
Deutschland

Here, the event will take place:
The Stage: Hall 3.1, Booth A 040/ B 040

Content

The foundational study identifies the various furniture buyer segments and describes their respective customer journeys. The study focused on the following questions: How are furniture and living accessories bought today? What expectations do buyers have of the various sales channels? What role do media (print, online, mobile) play with regard to inspiration, information and purchasing?

Speaker