Favorites (0)

imm cologne congress 2018 From nice to have to a battle for survival – success factors in furniture e-commerce

2018-01-18
09:30 - 17:45
Congress
Trends, Technologie, E-Commerce, Virtuelle Realität, Erweiterte Realität, Digital, Internationalisierung
Koelnmesse GmbH in Kooperation mit Management Circle

Here, the event will take place:

Document

  You can find the programme of the congress here


Content

The 5th imm cologne congress for the e-commerce in the furniture industry offers this year a broad range of subjects and offers lectures on the following key topics:


• Who is expanding and who isn't in e-commerce?
How investors decide


• Omnichannel fits best
How to effectively use multiple channels to reach your customers


• International business models
Learning lessons from the expansion of international online retailers into Germany and German players moving into foreign markets


• Virtual and augmented reality
Taking e-commerce to the next level with new technologies


• Customer service, returns and social media marketing
The trending topics in e-commerce adapted for the online furniture trade


• The future of furniture e-commerce
How to secure a long-term advantage for your business


Get new momentum for your business from inspiring presentations Björn Seynsche, Director of Merchandising, Wayfair Europe or Tonino Mulas, CEO, mutoni möbel. On the key topic ‚Omnichannel fits best‘ Dr. Michael Heller, Member of the Management Board for Categories, OTTO, Michael Petersen, Founder and CEO, smow.de and Thomas Voigt, CEO, F + V Schuhe / gaborshop24.de will be on stage with lectures or panel discussions. The congress again offers round table discussions on various topics with experts like Arne Stock, Member of the Management Board, moebel.de Einrichten & Wohnen AG or Richard Tucker, Managing Director Europe, Leesa Sleep Ltd., amongst others


Organiser: Koelnmesse GmbH
18 January 2018, 9:30 a.m. - 5:45 p.m.
Congress Centre North
The participation is fee-based. The registration can be signed on the day of the event for 490€ +VAT at the Congress Centre North.