Smart – Halls 7, 8

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Smart combines the practicality and versatility expected of furniture for young lifestyles with up-to-the-minute design – for the living room, self-assembly and bedroom categories.

Using highly efficient mass production methods to offer customers original furnishing ideas calls for intelligent concepts, for today even young people demand high standards of originality and functionality when it comes to the products they surround themselves with at home. The appetite for consumption in this segment calls for affordable furniture as a means of spontaneous individual expression and a furnishing culture that is willing to experiment and take not just practical but fashionable arguments into account as well. Accordingly, the products on show in this segment represent a colourful and eclectic mix that also lives up to its name in another way: the e-commerce sales channel is very widespread in this segment.

With Halls 7 and 8, Smart has the generous amount of space it needs to showcase the huge variety of clever product solutions in modern, quality materials that provide sufficient storage space and versatile usage options for young lifestyles and people furnishing their first home. Besides standalone items and complete furnishing systems for the living area and bedroom, this segment also includes home accessories and the wide-ranging field of self-assembly furniture.

Impressions: Smart