5th imm cologne Congress 2018

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From nice to have to a battle for survival – success factors in furniture e-commerce

January 18, 2018 - Koelnmesse – Congress Centre North

Host: Dr. Kai Hudetz, Chief Executive Officer, IFH Retail Consultants (Institut für Handelsforschung GmbH)

Key topics

  • Who is expanding and who isn’t in e-commerce?
    How investors decide
  • Omnichannel fits best
    How to effectively use multiple channels to reach your customers
  • International business models
    Learning lessons from the expansion of international online retailers into Germany and German players moving into foreign markets
  • Virtual and augmented reality
    Taking e-commerce to the next level with new technologies
  • Customer service, returns and social media marketing
    The trending topics in e-commerce adapted for the online furniture trade
  • The future of furniture e-commerce
    How to secure a long-term advantage for your business

imm cologne Congress 2018 target groups

National and international retailers and wholesalers, industry representatives and associations from the furniture, kitchen and interior design industry.

The primary target groups are board members, managing directors, decision makers and senior managers responsible for:

• Marketing and Sales • Purchasing and Logistics • Retail Marketing
• Product and Brand Management • e-commerce • Online-Marketing • Strategic Planning.

The congress is also aimed at management consultancies and market research institutes, advertising agencies and service providers that work in the field.

Complete programme (.pdf)

The benefits for you

  • Focus on strategic development issues and how to implement these concepts in practical terms in furniture e-commerce
  • Out of the box: best practice in the fashion industry – learnings and transfer
  • New technologies for the online furniture industry: AR, VR, chatbots and more innovations
  • Controversial podium discussion
  • Round tables with interactive debates
  • Intensive networking with the key market players

Organizer

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CONCEPT AND CONGRESS ORGANISATION

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Partner

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Media partner

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Partner and sponsors

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