09.01.18

Furnishing Cologne - the first trends at imm cologne 2018

Furnishing Cologne - the first trends at imm cologne 2018

How little does comfort require? Is it time for some order again, in the name of the perfect home?
How much colour can good style take? Boho chic pushes the boundaries as it banishes boredom from every home with its vibrant mix of cultures.
What stories does furniture have to tell? Here old and new classics can add value.
What lasts? The sustainable materials marble and natural stone are in - and not just in the bathroom.
What do architects need to create contemporary interior design? Pure Architects expands the ranges presented at imm cologne with products and inspiration for bathrooms, floorings and lighting.


Natural Scandinavian chic or a solid marble ambiance, an interior design style reduced to perfection or bohemian chic that relishes in an exuberant fusion of colours - the new interior design season is varied and diverse like never before. The most important interior trend is therefore that there's no such thing as right or wrong anymore. Not only life is contradictory - our apartments are too! Velvet can work alongside a concrete look; reduced design can be paired with a host of textiles and greenery; fashionable shades of Ultra Violet in the living room can go with a dark green home office in an ambiance that otherwise exudes Scandinavian lightness. Everything exists next to each other. Despite all this diversity, a number of trends can be identified in the run-up to imm cologne 2018, and they have been exclusively photographed in Cologne homes and institutions for the award-winning campaign "Furnishing Cologne" (Köln möbliert).

The perfect home
The world of interior design is constantly changing: if you haven't felt like constantly tidying up your house these past few years and have devoted your energies to decorating it instead, then you will probably have described your authentic laissez-faire style as "cosiness", to give it the trendy label. Now order is making a comeback, and interior designers are hiding the signs of daily life behind doors, in drawers or down in the cellar. For an increasing number of people, furnishing out of pure pleasure in sensuality is becoming a question of meaningfulness. And it's about more than minimalism or a particular style: it's about clarity, a sense of orderliness and simplicity.

That this new type of nearly spartan interior design has nothing in common with a rejection of pleasure, but instead involves a pleasure in, sparing, decoration and a new type of enjoyment, is also shown by the ideally selected motif of the imm cologne campaign "Furnishing Cologne", which has been staged in a private apartment in an old Cologne building. Two chairs, a coffee table, a vase with brilliant berry branches. Only the best. More isn't needed; ultimately there is just the two of them. However, not just any chairs, tables and flowers will do. If one is going to set limits, then it should be precisely what one wants. The perfect home should be simple but not uncomfortable. Contemporary furniture with a Scandinavian touch seems to be made for this. Not too loud, but instead discreet, the traditional reinterpreted freshly, for the most part small and practical furniture with charm in pleasant colours. And Scandic Style has long since stopped being a purely Scandinavian phenomenon. At imm cologne, traditional companies like Ligne Roset from France or brands like freistil also present collections and individual products that combine well with the Scandinavian lifestyle. This tendency has already been evident for several years in the design of living accessories and lighting. Many people are searching for spaces with little stimuli, in hopes of mastering a modern life flooded with information - and this does not just apply to the bedroom. And for many people, this space is their home. An aesthetically balanced, ordered environment that is not constantly calling to be tidied up, cleaned, for you to work on it, helps here.

Boho is the new ethnic
They still exist, those trends that seem to prevail on the market regardless of the influence of marketing experts. A virus is currently spreading through living rooms and social networks that is expected to make waves in the world of interior design: boho style. What had already been heralded with vintage style has taken its final form (thus far) with boho: a revolt against the exhibitionist culture of living in showrooms that are sterile and polished to a high shine. Boho style allows items to be mixed which, at first glance, do not appear to quite fit together. Colourful ethnic patterns next to modern graphic design, coarse woollens and finest leather, black-and-white photos of Hollywood stars on the wall next to black-and-white cows, a wicker table from the flea market accompanied by an Eames chair - nothing seems better suited to loosening up the sterile or outdated architecture from Bauhaus to the 1950s. Free spirits and those who take life as it comes like the boho look because it has few rules. The ethnic borrowings come from all over the world; cushions made from old kilim rugs are combined with fabrics from India and blankets from Peru. Accessories and textiles are the uncomplicated elements that boho works with. Old sofas and Récamier couches are jazzed up using throws, stools draped in beautiful fabrics, and if needed, the coffee table can be replaced by a large metal tray placed on a pouffe. Add some occasional furniture made of rattan, wickerwork, knotted or woven items, homemade objects and lots of green plants - et voilà, the cool look is finished. Anyone who wants to shake things up at home will be well served with boho.

The new classics
Connoisseurship is proven when one uses design classics as furniture - or such items as could one day become them. The role model is provided by modern classics, mostly in clear Scandinavian forms. Solid wood, accompanied by appropriate natural materials, such as stone, wool or wool-like textiles, wicker, leather and metal, dominate as materials. The fan community has thereby long since stopped being defined only by money, but instead now by connoisseurship. In a time of mix & match, nobody needs to purchase complete sets anymore - purchased and collected is what one finds and/or can afford at the moment. At the same time, something special requires a special framework to really do it justice. No other furnishing style enters into such a close relationship with the architecture. It still remains to be seen whether the Nihan armchair and the Golden Nugget side table by trendy Dutch brand Pode will take up a permanent place in the Vitra Design Museum, but these modern classics made it through the first dress rehearsal in the Museum of Applied Arts Cologne (MAKK) in style.

Living in green: blending sustainability and style with plants and shades of green
Ultra Violet and Heart Wood have been named the colours of the season by colour experts. But greens are still very much in vogue, and this is more than just a continuation of last year - green now appears "in nature": shades of green work perfectly with the green living trend, which is behind the expanded range of fair trade and sustainable furniture for healthy home living and sleeping on show at imm cologne. Green living with its natural materials and plant collages works beautifully alongside a Scandinavian-inspired, fresh and natural interior style, but it can be teamed just as well with an irreverent, offbeat boho look. Many new outdoor products at spoga+gafa 2017 demonstrated that green is the new black in stylish homes, and this idea is continued in a multitude of soft furnishings and carpets for the new season. All hues of green remain a strong theme, with leaf colours appearing in colourful combinations in floorings, curtains, blinds and upholstery. Green reflects greater environmental awareness and works perfectly with plants and their innate decorative character. Today fauna is not only chosen because of a particular feature - hanging, succulent, fragrant, a specimen plant or a wall covering, a fresh green colour or a more muted lichen - but increasingly because of its influence on the indoor climate. This is why plants and flowers take on the leading roles in our photograph, appearing alongside the new Circo dining chair and side table by Sebastian Herkner (presented by cult label ames) in the dream-worthy Cologne flower studio Où j'ai grandi. Just like the featured products, these plants have stories to tell. And this is something interior designers excel at - in magical green images that almost cry out to be recreated elsewhere.

Marble combines ambience, sustainability and a clean look for the bathroom
Bathrooms are built to last a small eternity. At least that's how it used to be when private bathrooms in ceramic and marble were a prestige object that made up part of the architecturally entrenched self-image of the middle classes. And it still has the same solid effect today when, as is the case here, the materials used are a byword for durability: steel enamel, ceramic, natural stone, marble. And yet the bathroom has never been as fashion-conscious as it is today. In an age when the word "sustainability" is on everyone's lips, it is perhaps no coincidence that marble is back in vogue as a material for floors and wall coverings, as well as for furniture pieces such as tables, coffee tables, benches, occasional furniture and home accessories. Designers value the durable material not only for its elegant aesthetics, but also because of its long-lasting, high-quality properties. In contrast, when broken down to lifestyle ranges such as candleholders and pillowcases with marble effect, the material becomes purely a gesture. But taken seriously and combined with other premium materials, marble can really turn the bathroom into an ornament that endures. Not so the bathroom shown here, which was assembled for the Furnishing Cologne photo series and dismantled immediately after the shoot. The brief for imm cologne's annual trend sketch was an interior design set featuring marble. The location was one of Cologne's most impressive stairwells dating back to the end of the nineteenth century, a number of which have fortunately survived in various corners of the cathedral city.

In January, ideas for interior trends with classics, with perfect products for perfect homes and the latest carpets, as well as inspiration for translating a sense of joie de vivre into an interior ambiance and new concepts for stylish home spas will not only be on display in the installations in Cologne homes, but will also be presented in a host of variations at the international interiors show imm cologne.

Photo captions

01
More than 1,200 key players, trendsetters and creative newcomers from 50 countries will present the trends for the coming year at imm cologne, the international interiors show in Cologne from 15 to 21 January 2018. No other trade fair provides such a comprehensive, concise and clearly structured overview of the international world of interior design. For one week, the trade fair halls in the urban heart of Cologne are transformed into the largest furniture showroom in the world. (Photo: far.design; Koelnmesse)

02
At the imm cologne action "Furnishing Cologne", the trend toward the "perfect home" is staged as a mixture of a few, exclusive items of furniture and economical decoration in a Cologne apartment in an old building, with the workshop chairs and the side table Airy from Muuto (Design: Cecilie Manz) as eye-catchers in an atmosphere otherwise characterised by a sense of orderliness and reduction. (Photo: far.design; Koelnmesse)

03
Boho style: shaking up interiors. In the original 1950s atmosphere of Cologne's Chamber of Industry and Commerce, a living-room scene was staged in the on-trend boho style. With its intricate seams, the freistil/Rolf Benz 167 sofa (designed by Anders Nørgaard) was developed especially to be upholstered in leather covers. Eye-catching and inviting, the Marrakesh rug from Object Carpet simply demands frequent visits. Thanks to its extremely durable and easy-care material properties, it is a perfect host in every living and working space. (Photo: Alexander Schneider; Koelnmesse)

04
It still remains to be seen whether the Nihan armchair and the Golden Nugget side table by trendy Dutch brand Pode will take up a permanent place in the Vitra Design Museum, but on the occasion of a photo shoot for the "Furnishing Cologne" campaign, these modern classics made it through the first dress rehearsal in the Museum of Applied Arts Cologne (MAKK) in style. (Photo: far.design; Koelnmesse)

05
This is why plants and flowers take on the leading roles in our photograph, appearing alongside the new Circo dining chair and side table by Sebastian Herkner (presented by cult label ames) in the dream-worthy Cologne flower studio Où j'ai grandi.
(Photo: far.design; Koelnmesse)

06
Comfort with a distinctive design: the BetteLoft Ornament line comprises a free-standing bath and a wall-mounted washbasin, available with a single row or four rows of embossing. The mix of new products by Geberit, Axor and Bette combined with traditional design elements accounts for the charm of the marble bathroom in Cologne's Nippes district. It serves as an example of the new generation of marble-look bathrooms - both ones made of real and imitation marble. (Photo: Andreas Körner; Koelnmesse)

Koelnmesse - Global Competence in Furniture, Interiors and Design: Koelnmesse is the world's top trade fair organiser for the areas of furnishing, living and lifestyle. At the trade fair hub of Cologne, the leading international fair imm cologne as well as the trade fair formats of LivingKitchen, ORGATEC, spoga+gafa, interzum and Kind + Jugend rank among the internationally renowned and established industry meeting places. These fairs comprehensively represent the upholstered and case furniture segment, the kitchen industry, the office furniture sector and outdoor living as well as the innovations of the furniture supply industry. Over the last few years, Koelnmesse has specifically added international fairs in the most important fast-expanding markets to its portfolio. These include the LivingKitchen China/CIKB in Shanghai, interzum guangzhou in Guangzhou and Pueri Expo in Sao Paulo. With ambista, the network of the interior decorating industry, Koelnmesse offers direct access to relevant products, contacts, competence and events.

Further information is available at: http://www.global-competence.net/interiors/
Further information about ambista: http://ww.ambista.com/

Note for editorial offices:
imm cologne photos are available in our image database on the Internet at www.imm-cologne.com in the "Press" section. Press information is available at: www.imm-cologne.com/Pressinformation

If you reprint this document, please send us a sample copy.

imm cologne on Facebook:
https://www.facebook.com/imm-cologne

Your contact:
Markus Majerus
Communications Manager

Koelnmesse GmbH
Messeplatz 1
50679 Cologne
Germany
Tel +49 221 821-2627
Fax +49 221 821-3544
E-Mail: m.majerus@koelnmesse.de
www.koelnmesse.com

Downloads:

Furnishing Cologne – the first trends at imm cologne 2018

File type: pdf
Size: 105 KByte

La campaña “Köln möbliert” presenta las primeras tendencias de imm cologne 2018

File type: pdf
Size: 107 KByte

Köln möbliert – les premières tendances du salon imm cologne 2018

File type: pdf
Size: 106 KByte

Köln möbliert – Le prime tendenze di imm cologne 2018

File type: pdf
Size: 105 KByte