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HYPNOS: Established UK brand looks for international retail partnerships at imm Cologne
Award-winning British bed manufacturer Hypnos - acclaimed for designing and producing innovative, stylish and comfortable products for the retail and hospitality sector - will be showcasing its work for the very first time at imm Cologne as the brand looks to build on its growth overseas.
With a strong reputation for quality that has helped make it the second biggest brand in the UK bed market, the Hypnos stand at imm will promote a range of products designed for an international audience as the company looks to recruit and explore new partnerships.
Hypnos has manufactured luxury handmade beds in Buckinghamshire, England for more than 110 years. As a Royal Warrant Holder since 1929, it is renowned as the expert in handcrafted pocket sprung mattresses and divans.
Chris Ward, Group Marketing Director at Hypnos, said: "Hypnos remains a family owned business with a great heritage, values, and a vision for the future. We are proud to supply our beds to some of the finest hotels, palaces and homes across the world and our reputation for quality and trust helps to deliver growth for our retail partners. As a result, we are delighted to share our story and showcase our products and craftsmanship at imm Cologne, presenting dedicated collections to international buyers."
Attendees at imm Cologne 2018 will find Hypnos at stand C060 in Sleep Hall 9 between 15-21 January 2018.
As well as meeting key members of the team, delegates can learn more about the launch of Hypnos' new Affinity collection that completes its comprehensive and exclusive offering. Available in a variety of models, the range has been especially designed for customers who prefer a firmer level of comfort.
In addition to Affinity, the Legacy and Majestic collections offer a wholly natural fillings story with tailored support in each of its luxurious models - from generous layers of pure wool to models containing soft pashmina, alpaca or camel.
Hypnos is renowned for offering customers tailored choice in both the comfort and style of their bed. At imm, an exciting new range of beautiful fabric choices is being launched through a partnership with respected British fabric brands Harlequin and Sanderson. Further new design and styling options include elegant divan feet and legs, and eye-catching headboards. Hypnos specialises in offering innovative storage options within a divan, and the new EasyStore drawer divan base is the latest addition with a very generous amount of accessible space.
Building on the trend for living and relaxing in the bedroom, Hypnos has launched E-motion and E-motion Plus adjustable beds with a luxurious pocket sprung mattress. Demonstrating all the advantages and comfort of being able to adjust and lift the body and/or legs to suit a consumer's everyday needs - whether that be for reading, family time, or relaxation after a long day. The pocket sprung and upholstered base comes with a spacious end drawer and a choice of corded or wireless controls.
Hypnos is proud to be the only global bed manufacturer to have been awarded carbon neutral status for its UK factories as well as achieving FSC and PEFC certifications, ensuring timber is sourced from managed forests. It is also one of only a few UK manufacturers to have been awarded the prestigious Manufacturing Guild Mark (MGM) accreditation and the first brand to win the UKs' National Bed Federation 'Bed Manufacturer of the Year' award multiple times.
imm Cologne will help tell the story of the brand and its vision to potential retail partners, and explain how Hypnos remains a family run business, with quality and service central to the company's ethos. As a trusted supplier to well-known hotel groups, palaces and the finest homes around the world, this Royal Warrant holder has already achieved a Queen's Award for Enterprise for International Trade in the 2017 Honours list.
For more information about Hypnos please visit http://www.hypnosbeds.com.
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Dr. Nina Schwarz
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