Pure: Tradition meets innovation
Pure: the format for design quality
Pure presents the avant garde of international design in various interior worlds. In Pure Atmospheres, for instance, visitors can immerse themselves in densely atmospheric lifestyle scenarios: this is where companies can stage their brand worlds on a grand scale (Hall 11). By contrast, the gallery-like design of the Pure Editions halls gives design labels the opportunity to present their brand essence and the major interior trends in concentrated form (2.2, 33.1, 3.2). And in between, there’s plenty for visitors to discover at various events: fascinating showcases, young design and informative forums.