Pure Talents is a non-commercial trade-fair format, which promotes up-and-coming designers. With its line-up of young designers, design teams, institutions, universities and national groups, it represents a virtually unique range of the international creative scene, in terms of breadth and quality. The exhibition is a highlight for those searching for the unusual and not-quite-polished among imm cologne’s enormous range of market-orientated and high-end products. Prototypes, the experimental and the unconventional are presented in a top-quality exhibition.
Here, visitors can discover new concepts, new material applications and even new forms of distribution as well as sample projects that explore the possibilities and limitations of design. The award presentation of the international up-and-coming designer contest – the Pure Talents Contest – has long been a successful format and constitutes its own exhibition area where young designers present their work themselves.